domain name

Why domain names are so important for your startup's success

Does your domain name really matter?

Tatiana Bonneau shares her thoughts on the importance of domain names for startups.

Names with stories: The story behind Investor.com

To get a deeper insight into the story behind Investor.com, Blain Reinkensmeyer, Managing Director at RMG, talks with us about the origin of the brand name, their choice of the domain name and the process of acquisition.

Names with stories: The story behind Anaxi.com

Founded by former Apple engineering manager Marc Verstaen and former CodinGame CEO John Lafleur, Anaxi brings more visibility to the development process. We discuss their brand, domain name, and business in this short interview.

Names with stories: The story behind Packet.com

Jacob Smith from Packet talks with us about the origin of the brand name, their choice of the domain name, and the process of acquisition, as well as their views for the future of Packet.

How putting the right domain name strategy in place enhances your marketing efforts?

Acquiring the most expensive domain names as the cheapest way to market your business online.

Online brand: How to find your authentic voice?

How to define your authentic brand voice and stand out.

The top 3 reasons why it's time to rebrand your company

Just like you, your business is born to grow and… to change! Whatever the reason, you should know when it’s time to rebrand your business, and then TAKE ACTION. Rebranding can enable you to stand out from your competition, breathe new life into your marketing efforts and help you to reach new (and bigger!) target […]

Why Your Domain Name Matters: 4 Reasons Why .Com Domain Names Are The Best For Your Brand

Deciding on a domain name is as much important as selecting your company name, it’s the most important decision you will make for your business.

Names with stories: The story behind Tonerra.com

Dr. Diane Hamilton, the Founder and CEO of Tonerra, talks about the origin of their brand name, how did she get the domain name Tonerra.com and why is personalization so important in all aspects of marketing.

2010 - 2020 a Decade in Domains part 9 - Blockchain and AI brands

Let’s look at the names some of the most known players in the blockchain industry.

2010 - 2020 a Decade in Domains part 8 - Direct to consumer brands

In the last decade, online shopping has gone from being almost non-existent to becoming a multibillion-dollar industry. Today’s buyers are also increasingly seeking shopping that is tailored to their preferences and delivered directly to their doors. Over the next five years the percentage of consumers planning DTC purchases will grow to 60%, with the most […]

2010-2020 a Decade in Domains part 7 - Epic fails

Naming and branding are by far not easy, even for well-established global brands. Let’s have a look at some recent naming and branding attempts gone wrong.

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