domain name

2010-2020 a Decade in Domains part 6 - Generation Alpha of Brands

To get some understanding of the brands born in the last decade there is no better place to look at than the market they are growing up to serve. The generation born in the 2010-2020 period is almost literally born with a phone in their hands. They have no fear of technology, to the contrary […]

2010 - 2020 a Decade in Domains part 5 - Personal names as brands

In this part of our research, we’ll cover brands who chose a personal name as a brand name and the name choices of the Generation Alpha of brands – those who were born after 2010.

2010 - 2020 a Decade in Domains part 3 - Short and sweet: brands with short names

One word names for business are some of the quickest and simplest ways to have a lasting impact on your target audience, without leaving them tongue-tied. Rather than trying to describe the complex nature of your company in a handful of combined words, you refine your entire business essence down to a single word. It […]

What do owners of premium domain names say?

In this article, you will find some comments from entrepreneurs who have chosen to invest in a premium domain name for their business.

2010 - 2020 a Decade in Domains part 1 - Brands simplified their names

Let’s look at how have brands and their domain names evolved over the last decade.

Understanding domain names for your brand

What are domain names? How do they work? Whether you sell online or use the internet to promote your products or services, nowadays it is inevitable you need to be on the internet. Your domain name is your spot online, it is where your potential and current clients, business partners, investors, even your team members, […]

How to value a domain name for your business?

This document covers some questions you can ask yourself in order to determine whether or not a certain name is a good investment for your brand, as well as some potential risks and benefits you may be not aware of.

Lumi Labs rebrands to Sunshine

In November 2020, Palo Alto-based startup Lumi Labs has evolved into Sunshine.

Everything You Need To Know About EBMs

What is an Exact Brand Match domain? What effects would it have on your business? What risks do you take on by not owning yours? We’ve put together some tips on the topic.

Names with stories: The story behind XA.com

To get a deeper insight into the story behind XA.com, the XAG team talks about the origin of their brand name, the process of XA.com acquisition, and the future development of agriculture technology.

A creative approach to domain name acquisitions: Domain deals with equity

Many globally recognized brands have considered equity in exchange for getting their perfect domain name. Let’s look at some stories together.

Names with stories: The story behind TEN31.com

Matthias von Hauff, Founder & CEO of TEN31, about bridging the gap between conventional banking and the blockchain world.

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