business

How to name your business?

When you are just starting out, even before launching, the name you choose for your idea will affect how you, yourself, and your team see the project. Is it just a shot in the dark, so it really doesn’t matter what it’s called?

Names with stories: The story behind SickWeather.com

In this interview, Graham talks about his brand, the origin of the name SickWeather and how putting the right domain name strategy in place enhances your marketing efforts.

Why domain names are so important for your startup's success

Does your domain name really matter?

Tatiana Bonneau shares her thoughts on the importance of domain names for startups.

Names with stories: The story behind Investor.com

To get a deeper insight into the story behind Investor.com, Blain Reinkensmeyer, Managing Director at RMG, talks with us about the origin of the brand name, their choice of the domain name and the process of acquisition.

Names with stories: The story behind Anaxi.com

Founded by former Apple engineering manager Marc Verstaen and former CodinGame CEO John Lafleur, Anaxi brings more visibility to the development process. We discuss their brand, domain name, and business in this short interview.

Names with stories: The story behind Packet.com

Jacob Smith from Packet talks with us about the origin of the brand name, their choice of the domain name, and the process of acquisition, as well as their views for the future of Packet.

How putting the right domain name strategy in place enhances your marketing efforts?

Acquiring the most expensive domain names as the cheapest way to market your business online.

The top 3 reasons why it's time to rebrand your company

Just like you, your business is born to grow and… to change! Whatever the reason, you should know when it’s time to rebrand your business, and then TAKE ACTION. Rebranding can enable you to stand out from your competition, breathe new life into your marketing efforts and help you to reach new (and bigger!) target […]

Names with stories: The story behind Tonerra.com

Dr. Diane Hamilton, the Founder and CEO of Tonerra, talks about the origin of their brand name, how did she get the domain name Tonerra.com and why is personalization so important in all aspects of marketing.

2010 - 2020 a Decade in Domains part 8 - Direct to consumer brands

In the last decade, online shopping has gone from being almost non-existent to becoming a multibillion-dollar industry. Today’s buyers are also increasingly seeking shopping that is tailored to their preferences and delivered directly to their doors. Over the next five years the percentage of consumers planning DTC purchases will grow to 60%, with the most […]

2010-2020 a Decade in Domains part 6 - Generation Alpha of Brands

To get some understanding of the brands born in the last decade there is no better place to look at than the market they are growing up to serve. The generation born in the 2010-2020 period is almost literally born with a phone in their hands. They have no fear of technology, to the contrary […]

What do owners of premium domain names say?

In this article, you will find some comments from entrepreneurs who have chosen to invest in a premium domain name for their business.

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