SB RSSJoseph Woodbury, CEO and founder at Neighbor.com, about the origin of the brand name and what was the problem they were having before with their previous domain name StoreWithNeighbor.com.
We asked 12 brand experts and entrepreneurs to share their best advice on how to create a brand name, and here’s what we have learned.
We’ve done some research to find you some scary domain name stories that will give you both a bit of a scare — and a good lesson.
Many globally recognized brands have considered equity in exchange for getting their perfect domain name. Let’s look at some stories together.
What are you doing today to have a strong brand tomorrow?
You have developed an app that solves a problem, it is nice and easy to use. Do you need branding for it? Is it enough to have it on the app store? What does branding an app even mean?
Do you want to start a long and successful relationship between your brand and your customers? The rules of dating could be “the thing” that helps you pave the way.
It’s time to dust off the old spell book and share some truly terrifying stories from brands that will turn unflappable into a bag of nerves.
In 2020, the company upgraded from Mural.co to the EBM (Exact Brand Match) domain Mural.com. Here’s the story behind this upgrade.
In April 2020, Accor acquired the domain All.com upgrading from all.accor.com subdomain. Clearly the shorter the name the easier it is to remember. And the easier it is to remember then the more likely customers will go to the right website.
Jessica Hendrawidjaja, CMO of Shipper, shared the story behind the brand, its name, and why the domain name Shipper.id makes sense their business.
Joel Runyon, the guy behind IMPOSSIBLE, talks about his source of inspiration for starting the brand, the name IMPOSSIBLE and why entrepreneurs should value their brand. What is the story behind IMPOSSIBLE? I started IMPOSSIBLE as a personal challenge to live a more interesting life. It started off as a blog about me trying to do more interesting things with my life. […]
