branding

December 2021 Funded Startups and Their Domain Choices

Overview Last year, global venture investment totaled $643 billion, up from $335 billion in 2020, according to Crunchbase data. Fintech fundraising shattered multiple records, according to CB Insights’ 2021 State of Venture Report, with $132 billion raised. Fintechs received $1 out of every $5 invested by venture capital companies. Last month’s fundraising was dominated by […]

Names with stories: The story behind EmailOctopus.com

EmailOctopus was founded in 2014 to help anyone with an audience grow. Their mission is to provide email marketing that’s simpler, more intuitive, and better value. We talk with Jonathan Bull, co-founder and CEO of EmailOctopus, about the origin of their brand name, why they picked EmailOctopus.com as a domain, and what is new and exciting in […]

Names with stories: The story behind EntrepreneursHQ.com

Liam Austin from Entrepreneurs HQ talks about the origin of the brand name, why they picked entrepreneurshq.com as a domain name, and their future plans. Why Entrepreneurs HQ? What do you do and how does your brand name fit into it? I’m a lifelong entrepreneur and virtual event strategist. I’ve organized and been the host […]

Risks and Benefits of Using Country Extension Domain Names

We have looked at the most popular domain name extensions overall and compared what domain names are used across different countries and industries.

Biometrics and Face Recognition Companies and Their Naming Choices

Overview Facial recognition is biometric software that compares and analyzes patterns based on the subject’s facial characteristics to identify, recognize, and authenticate them uniquely. According to a recent Mordor Intelligence report, the facial recognition market was worth $3.72 billion in 2020 and is expected to reach $11.62 billion by 2026, with a CAGR of about […]

How SmartGlamour is causing a shift in the fashion industry - interview with founder Mallorie Dunn

SmartGlamour is an affordable, inclusive, and customizable ethical clothing line for people of all shapes, sizes, heights, ages, identities, and styles. We talk with founder Mallorie Dunn about her journey, branding choices, and what’s next for SmartGlamour. Why SmartGlamour? What do you do and how does your brand name fit into it?  SmartGlamour is a […]

In 2021 Public.com Hit $1.2B Valuation; It used to be known as Matador

Robinhood rival, Public.com, was founded in 2018 and started as Matador to offer users a social trading app. Public.com’s product is not designed for experienced financial traders. It is marketed as an introduction to the stock market. As the company surpassed one million users in eighteen months, it is worth mentioning that their community differs […]

10 Notable Rebrands in 2021

2021 was definitely a tough year for global brands, and the pandemic is not the only reason. More than ever, our decisions to buy something or not are not just based on the qualities or price of a product but also on what a brand stands for. We demand from companies to be genuine, we […]

AfterShokz Starts a New Chapter Rebranding to Shokz

Shokz, the company formerly known as AfterShokz, specialized in open-ear headphones and bone conduction technology, has announced a rebrand of the company to mark their 10-year anniversary. The brand has secured a .com domain name exactly matching their name – Shokz.com to further amplify the resonance of its rebrand. A shorter more memorable name that […]

Crypto.com Arena - The Start of a New Era

Thursday night, the 23rd December 2021, marked the end of an era –  The Staples Center, home of the Lakers and Clippers from 1999-2021, from now on will go by the name of Crypto.com Arena. AEG, the owner and operator of the arena, announced the agreement with Crypto.com last month, saying in a statement that the deal […]

Global SaaS Logistics Leader Stamps.com Becomes Auctane

Five months after being acquired by  Thoma Bravo for $6.6 billion in cash, the e-commerce postage company Stamps.com Inc announced that it will adopt “Auctane” as its new corporate name. Stamps.com is a leader in commerce fulfillment software. Founded in 1996, Stamps.com was one of the first companies to offer postage online, allowing users to […]

Panther Labs Gets a Domain Matching its Ambitions - Panther.com

Panther is a cloud-scale security analytics platform that bypasses the hurdle of traditional SIEM with detections-as-code and a scalable security data lake. Panther.com was registered in 1997 and was previously owned by Reflex Publishing. Reflex, owner of Baseball.com and Running.com, among many other premium assets of that kind, the firm is known to be quite dormant […]

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