branding

How to value a domain name for your business?

This document covers some questions you can ask yourself in order to determine whether or not a certain name is a good investment for your brand, as well as some potential risks and benefits you may be not aware of.

Lumi Labs rebrands to Sunshine

In November 2020, Palo Alto-based startup Lumi Labs has evolved into Sunshine.

Everything You Need To Know About EBMs

What is an Exact Brand Match domain? What effects would it have on your business? What risks do you take on by not owning yours? We’ve put together some tips on the topic.

Names with stories: The story behind Golden.com

Jude Gomila talks about the origin of the brand name, how did he get the domain Golden.com and what is the most important goal for his brand.

Valentine's Day baby: The domain name YouTube.com

Valentine’s Day in 2005 merely marks the day Hurley, Chen, and Karim registered the domain name YouTube.com (along with the logo, and trademark).

Names with stories: The story behind TEN31.com

Matthias von Hauff, Founder & CEO of TEN31, about bridging the gap between conventional banking and the blockchain world.

Names with stories: The story behind PupJoy.com

Meet PupJoy — an innovative company offering a customizable, home-delivery subscription service featuring products to enrich every aspect of your dog’s life.

Names with stories: The story behind Yoast.com

Marieke van de Rakt, CEO of Yoast, shares her advice on what startup founders should take into account when choosing a domain name.

Names with stories: The story behind PiaSilva.com

What if you could badass your brand?

Names with stories: The story behind Neighbor.com

Joseph Woodbury, CEO and founder at Neighbor.com, about the origin of the brand name and what was the problem they were having before with their previous domain name StoreWithNeighbor.com.

Names with stories: The story behind Zenjob.com

In this interview, we talk with the founder and CEO Fritz Trott about what it’s like starting a business, what is the meaning behind the name Zenjob and why investing in the exact brand match domain name Zenjob.com was so important for the brand.

Why app advertisers need branding?

You have developed an app that solves a problem, it is nice and easy to use. Do you need branding for it? Is it enough to have it on the app store? What does branding an app even mean?

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