branding

2010 - 2020 a Decade in Domains part 3 - Short and sweet: brands with short names

One word names for business are some of the quickest and simplest ways to have a lasting impact on your target audience, without leaving them tongue-tied. Rather than trying to describe the complex nature of your company in a handful of combined words, you refine your entire business essence down to a single word. It […]

Understanding domain names for your brand

What are domain names? How do they work? Whether you sell online or use the internet to promote your products or services, nowadays it is inevitable you need to be on the internet. Your domain name is your spot online, it is where your potential and current clients, business partners, investors, even your team members, […]

How to value a domain name for your business?

This document covers some questions you can ask yourself in order to determine whether or not a certain name is a good investment for your brand, as well as some potential risks and benefits you may be not aware of.

Lumi Labs rebrands to Sunshine

In November 2020, Palo Alto-based startup Lumi Labs has evolved into Sunshine.

Everything You Need To Know About EBMs

What is an Exact Brand Match domain? What effects would it have on your business? What risks do you take on by not owning yours? We’ve put together some tips on the topic.

We analyzed 1587 funded startups and their domain name choices

Here is what we have learned.

Names with stories: The story behind Kinedu.com

Luis Garza, about what it’s like starting a business, what is the meaning behind the name Kinedu, and what were his branding challenges.

Names with stories: The story behind LeadCrunch.com

Olin Hyde, the CEO and Co-founder of LeadCrunch on why branding matters in B2B marketing, his brand name, domains, and will AI replace salespeople in the foreseeable future.

Names with stories: The story behind BugHerd.com

Chanie Hyde from BugHerd on why having a strong online presence is essential for their success and how brand authenticity leverages customer loyalty.

Names with stories: The story behind ShipMonk.com

Jan Bednar, the CEO of ShipMonk, talks about creating a brand that is memorable, recognizable, and accessible.

Names with stories: The story behind Golden.com

Jude Gomila talks about the origin of the brand name, how did he get the domain Golden.com and what is the most important goal for his brand.

Valentine's Day baby: The domain name YouTube.com

Valentine’s Day in 2005 merely marks the day Hurley, Chen, and Karim registered the domain name YouTube.com (along with the logo, and trademark).

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