SB RSSWhat is Brand equity by definition? Why does it matter?
In this interview with MarkUpgrade, Maria shares current trends in brand naming, the secrets to a successful name, and absolute No’s in naming a business.
Founded by former Apple engineering manager Marc Verstaen and former CodinGame CEO John Lafleur, Anaxi brings more visibility to the development process. We discuss their brand, domain name, and business in this short interview.
One of the most essential parts of starting a new business is choosing the right name for it. Get that wrong, and it’s no exaggeration to say that your enterprise could be sunk before it ever has a chance.
Just like you, your business is born to grow and… to change! Whatever the reason, you should know when it’s time to rebrand your business, and then TAKE ACTION. Rebranding can enable you to stand out from your competition, breathe new life into your marketing efforts and help you to reach new (and bigger!) target […]
Deciding on a domain name is as much important as selecting your company name, it’s the most important decision you will make for your business.
Dr. Diane Hamilton, the Founder and CEO of Tonerra, talks about the origin of their brand name, how did she get the domain name Tonerra.com and why is personalization so important in all aspects of marketing.
CMO survey shows that developing effective brand names is getting harder and is more important in the digital economy.
In the last decade, online shopping has gone from being almost non-existent to becoming a multibillion-dollar industry. Today’s buyers are also increasingly seeking shopping that is tailored to their preferences and delivered directly to their doors. Over the next five years the percentage of consumers planning DTC purchases will grow to 60%, with the most […]
To get some understanding of the brands born in the last decade there is no better place to look at than the market they are growing up to serve. The generation born in the 2010-2020 period is almost literally born with a phone in their hands. They have no fear of technology, to the contrary […]
In this part of our research, we’ll cover brands who chose a personal name as a brand name and the name choices of the Generation Alpha of brands – those who were born after 2010.
