branding

How to name your business?

When you are just starting out, even before launching, the name you choose for your idea will affect how you, yourself, and your team see the project. Is it just a shot in the dark, so it really doesn’t matter what it’s called?

Names with stories: The story behind SickWeather.com

In this interview, Graham talks about his brand, the origin of the name SickWeather and how putting the right domain name strategy in place enhances your marketing efforts.

We asked 9 entrepreneurs how has COVID-19 affected their business, here's what they said

Remote work and a shift to digital was already happening, and while business owners and employees navigate the new normal, we were curious to here what are some of the ways they have adapted to stay operating amid a global pandemic so we asked 9 entrepreneurs how has COVID-19 affected their business, here’s what they said.

What makes premium domain names strategic assets?

Discover why choosing the right domain name is essential for your business, how it serves as a strategic asset, enhances brand recognition, credibility, and long-term growth.

Names with stories: The story behind Codi.com

In this interview with Christelle, we’ll talk about Codi, how she came up with the name, and how COVID-19 has changed the way we work forever.

The many lives of a domain name

A thriving domain is like a piece of digital real estate. Here is a typical path a domain name will take during its “life-cycle”.

What is Brand Equity and how does it affect your profit margins

What is Brand equity by definition? Why does it matter?

How to create a great name for your business or product

Interview with Catchword’s Maria Cypher

In this interview with MarkUpgrade, Maria shares current trends in brand naming, the secrets to a successful name, and absolute No’s in naming a business.

Names with stories: The story behind Anaxi.com

Founded by former Apple engineering manager Marc Verstaen and former CodinGame CEO John Lafleur, Anaxi brings more visibility to the development process. We discuss their brand, domain name, and business in this short interview.

12 Hints for Choosing the Perfect Brand Name: Interview with Shane Hebzynski

One of the most essential parts of starting a new business is choosing the right name for it. Get that wrong, and it’s no exaggeration to say that your enterprise could be sunk before it ever has a chance.

The top 3 reasons why it's time to rebrand your company

Just like you, your business is born to grow and… to change! Whatever the reason, you should know when it’s time to rebrand your business, and then TAKE ACTION. Rebranding can enable you to stand out from your competition, breathe new life into your marketing efforts and help you to reach new (and bigger!) target […]

Why Your Domain Name Matters: 4 Reasons Why .Com Domain Names Are The Best For Your Brand

Deciding on a domain name is as much important as selecting your company name, it’s the most important decision you will make for your business.

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