branding

Advice from the expert: Why brand names and domains are so important

We asked Jim Harrison to share his thoughts on the importance of brand names and domains, here’s what he said.

Analyzing the subsidiary companies of Alphabet Inc.

We’ve decided to take a look at the brand identity of some of the companies that are part of Alphabet. What are their domains? How dedicated are they to creating a brand identity?

Importance of Brand and Domain in Digital Marketing

As your brand name, along with the matching domain name, helps you differentiates your brand, we asked 9 experts for their advice on how to use a domain name in your digital marketing strategy. Here’s what they said.

Names with stories: The story behind Great.com

What makes Great so great? We talk with Erik Bergman about his entrepreneurial journey.

10 entrepreneurs share their thoughts on how to build a strong brand online

We asked for some opinions from the fashion and entrepreneurial world what are their thoughts about Bottega Veneta’s move and what would be their advice on moving towards creating a stronger brand and building a direct connection with customers.

Names with stories: The story behind TimeReaction.com

Timereaction is built to simplify the Project Management headaches. Allan Diamond, Co-founder of Timereaction, shared the story behind the brand, its name, and how has owning Timereaction.com affected their business.

What is brand equity and why it matters

Why do we hold certain brands and products in such high regard? The answer is Brand Equity.

Names with stories: The story behind Yought.com

Richard Liu, Co-Founder at Yought, talks about his brand, its name, and why domain names are so important for the business.

Rapchat․me Upgrades to Rapchat.com

The company has been using the Rapchat․me domain, before having acquired Rapchat.com.

How did 2020 affect brands and branding

Here we will take a broader look at how this (crazy) year has affected brands and branding and what it potentially means in the long run.

How to name your business?

When you are just starting out, even before launching, the name you choose for your idea will affect how you, yourself, and your team see the project. Is it just a shot in the dark, so it really doesn’t matter what it’s called?

Names with stories: The story behind SickWeather.com

In this interview, Graham talks about his brand, the origin of the name SickWeather and how putting the right domain name strategy in place enhances your marketing efforts.

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