branding

How to value a domain name for your business?

This document covers some questions you can ask yourself in order to determine whether or not a certain name is a good investment for your brand, as well as some potential risks and benefits you may be not aware of.

Lumi Labs rebrands to Sunshine

In November 2020, Palo Alto-based startup Lumi Labs has evolved into Sunshine.

Everything You Need To Know About EBMs

What is an Exact Brand Match domain? What effects would it have on your business? What risks do you take on by not owning yours? We’ve put together some tips on the topic.

If you have $500k to invest in your brand today, what is the best way to spend it?

Let’s look at some options at what $500,000 can get you.

Names with stories: The story behind Coinvasity.com

Coinvasity is a cryptocurrency and blockchain resource database that aims at promoting blockchain adoption through education and incentivized participation in blockchain activities. In this interview for MarkUpgrade, Awolesi Gideon, the founder of Coinvasity, talks about the origin of the brand name, why the domain name Coinvasity.com is important for his business and what is the most important thing for his brand right now.

The power of purpose: Getting to the heart of branding during the coronavirus crisis

What great brands do.

Names with stories: The story behind Destruction.com

Rick Carey, the Founder of Destruction, about the reasons for a name change, how the previous name was limiting for the business, and what’s on the horizon for Destruction.

8 Common frustrations when acquiring a domain name for your brand

Are you confused about where to start?

Success Chronicles: The story of Teem.com

Having the authenticity provided by the .com extension and a more representative name gave this company new wings to expand its influence and reach greater visibility in the competitive business world.

How we chose our CRM and why you are likely putting your company cash in the bin

I read this article today about an online casino targeting problem gamblers. Reminded me of back when we were looking at CRM solution to manage our workflow, I heard of Close. I couldn’t remember the domain extension they used at the time so I just put “close crm” in Google. And of course, their competitors’ results […]

Names with stories: The story behind BiKi.com

Ethan Ng, CEO of BiKi, talks about the company’s brand philosophy, how did they get the domain name BiKi.com and what are some future plans for the company.

How Color Psychology Affects Your Branding?

Color is a component that makes an influence, as is design and branding.

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