branding

Names with stories: The story behind Exclusive.com

Robin Weesie, Founder and CEO of Exclusive, shares his best advice to entrepreneurs who are wondering whether to invest in the perfect domain match for their brand.

Morneau Shepell rebrands to LifeWorks

The rebrand of Morneau Shepell Inc., a leading provider of technology-enabled total wellbeing solutions, was officially announced at the company’s annual and special meeting of shareholders, held on May 14, 2021.

Names with stories: The story behind Podbike.com

Janet Usken, Marketing Manager at Podbike, talks about the origin of the company name, why getting the same domain as the name of the company was crucial to them, and the future of the Podbike brand.

Clubhouse is Here to Stay - Invests in Clubhouse.com

Launched in March 2020, Clubhouse is an audio only chat app that went widely popular over the course of 2021. The app was initially available to iPhone users only, with an invitation from exiting members. Whether it was the pandemic and people finding new ways to pass time, the exclusivity factor or a combination of […]

The Plot to Kill the .Com

David Pierce recently wrote a great article spinning off the recent sale of Angel.com and touching on how .com has developed over time and the effect it has on business globally. Here are some takeaways, do spend the time to read the full article, it is worth it. Neal and Jeff Harmon, brothers and co-founders […]

April 2021 recap: Which brands and domains made headlines

Hello and welcome to our April 2021 recap, a blog post where we provide you with an overview of the most relevant branding, naming and domain name news we observed in the past 30 days.

Names with stories: The story behind Handshaking.com

Matt Holmes, the Founder of Handshaking, talks about his brand, why he picked Handshaking as a brand name, and what was the reason to get the domain name Handshaking.com.

What domain extension is best for a startup?

Picking the right domain name is one of the most important steps in starting your online business.

CopeCart.com Eyeing Expansion With Cope.com Investment

This German startup upgraded its domain name from CopeCart.com to the EBM (Exact Brand Match) domain Cope.com.

Detect Thinks Big, Invests in Detect.com

Upgrading from DetectNow.com, the company acquired the EBM (Exact Brand Match) domain Detect.com in March 2021.

Plaid.io Improves Trust and Security with Plaid.com

Launched in 2012, the company started out on the domain name Plaid.io and they upgraded to the EBM (Exact Brand Match) Plaid.com in December 2013.

Kolonial.no rebrands to Oda

Since Kolonial.no has developed the world’s most efficient online store for groceries, it has decided it is time for another step forward.

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