branding

Names with stories: The story behind Handshaking.com

Matt Holmes, the Founder of Handshaking, talks about his brand, why he picked Handshaking as a brand name, and what was the reason to get the domain name Handshaking.com.

What domain extension is best for a startup?

Picking the right domain name is one of the most important steps in starting your online business.

CopeCart.com Eyeing Expansion With Cope.com Investment

This German startup upgraded its domain name from CopeCart.com to the EBM (Exact Brand Match) domain Cope.com.

Detect Thinks Big, Invests in Detect.com

Upgrading from DetectNow.com, the company acquired the EBM (Exact Brand Match) domain Detect.com in March 2021.

Plaid.io Improves Trust and Security with Plaid.com

Launched in 2012, the company started out on the domain name Plaid.io and they upgraded to the EBM (Exact Brand Match) Plaid.com in December 2013.

Kolonial.no rebrands to Oda

Since Kolonial.no has developed the world’s most efficient online store for groceries, it has decided it is time for another step forward.

Names with stories: The story behind SaveToFuture.com

In this interview, we have a chance to ask Mr. Sergey Zubkov about his idea for starting SaveToFutre, what is the value and importance of owning an exact brand match domain name, and why protecting a client’s personal data is so important to their business.

March 2021 recap: Which brands and domains made headlines

Welcome to the third month of the year! Let us review some of the most interesting branding and domain name news we observed in the past 31 days.

Entercom rebrands to Audacy

After more than 50 years as Entercom Communications, the Philly-based national radio giant is changing its name to Audacy.

The trends and best practices around naming a brand: Interview with Mark Gunnion

Choosing your company’s moniker is one of the most important decisions you’ll make when you start a new brand, so we discuss with Mark Gunnion the trends and best practices around naming a company.

Names with stories: The story behind VersusGame.com

To get a deeper insight into the story behind VersusGame.com, we talk with John Vitti, CEO of Versus Game, about the origin of the company name, their domain name choice, and why consistency is the key to business success. What is the story behind VersusGame? I remember the office culture and how everyone would gather around […]

Angie’s List rebrands to Angi

In an attempt to highlight the other housing-related businesses and services under their umbrella, Angie’s List rebranded as Angi in March 2021.

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