A series of stories highlighting how businesses transformed after upgrading their domains.

In this interview, we had a chance to ask Jon why he quit Opera and founded Vivaldi, what is the value and importance of owning a premium exact match domain such as Vivaldi.com, and what has been the effect of having it for his brand.

In this interview, Graham talks about his brand, the origin of the name SickWeather and how putting the right domain name strategy in place enhances your marketing efforts.

At SmartBranding, our goal is to help entrepreneurs create and grow strong, memorable, and meaningful brands online. We started out with MarkUpgrade, where we help businesses secure the best domain names for their brand. Through our interactions with thousands of people from all walks of life, we realized that many entrepreneurs lack the information and […]

Discover why choosing the right domain name is essential for your business, how it serves as a strategic asset, enhances brand recognition, credibility, and long-term growth.

Effective date: December 1st, 2020 MarkUpgrade (“us”, “we”, or “our”) operates the www.SmartBranding.com website (the “Service”).‍This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data. ‍We use your data to provide and improve the Service. By […]

A thriving domain is like a piece of digital real estate. Here is a typical path a domain name will take during its “life-cycle”.

What is Brand equity by definition? Why does it matter?

Taylor Jacobson, Founder & CEO of Focusmate, talks for our Names With Stories series about the idea for Focusmate, their brand name, and the importance of having a strong team spirit. What is the story behind Focusmate? I first started working remotely in 2010, and I struggled immensely with procrastination. It was isolating and there […]