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A thriving domain is like a piece of digital real estate. Here is a typical path a domain name will take during its “life-cycle”.

What is Brand equity by definition? Why does it matter?

Taylor Jacobson, Founder & CEO of Focusmate, talks for our Names With Stories series about the idea for Focusmate, their brand name, and the importance of having a strong team spirit. What is the story behind Focusmate? I first started working remotely in 2010, and I struggled immensely with procrastination. It was isolating and there […]

Tatiana Bonneau shares her thoughts on the importance of domain names for startups.

In this interview with MarkUpgrade, Maria shares current trends in brand naming, the secrets to a successful name, and absolute No’s in naming a business.

To get a deeper insight into the story behind Investor.com, Blain Reinkensmeyer, Managing Director at RMG, talks with us about the origin of the brand name, their choice of the domain name and the process of acquisition.

Scott Painter about the origin of the brand name, his choice of the domain name and the process of acquisition, as well as brand leadership in the broader sense.

Founded by former Apple engineering manager Marc Verstaen and former CodinGame CEO John Lafleur, Anaxi brings more visibility to the development process. We discuss their brand, domain name, and business in this short interview.

One of the most essential parts of starting a new business is choosing the right name for it. Get that wrong, and it’s no exaggeration to say that your enterprise could be sunk before it ever has a chance.