In April 2020, Accor acquired the domain All.com upgrading from all.accor.com subdomain. Clearly the shorter the name the easier it is to remember. And the easier it is to remember then the more likely customers will go to the right website.

In November 2019, HeadlightsDepot upgraded its domain name from HeadlightsDepot.com to Headlights.com to match its vision of becoming the authority in automotive lighting.

In June 2019, Jamba Juice dropped the word “Juice” to reflect its wider range of products. The 850-unit chain acquired the exact brand match domain name Jamba.com upgrading from JambaJuice.com.

As a lot of traffic was lost on users typing in Zoom.com, a domain they did not own, so the company decided to acquire Zoom.com in December 2018.

In October 2017, Chime upgraded from the domain ChimeBank.com to the EBM (Exact Brand Match) Chime.com that was acquired from Chime Interactive.

Nuseir Yassin, the content creator known as Nas Daily, has announced the acquisition of the three-letter domain Nas.com for $1.25 million, marking a major brand upgrade as Nas.io transitions to Nas.com.

The .com extension remains the dominant choice, used by 378 companies, confirming its position as the most trusted and globally recognised domain.

The .com extension remains the leading choice, used by 340 companies, reinforcing its position as the most trusted and universally recognised domain, offering credibility, memorability, and global reach.

Out of 167 companies analysed, 126 use .com domains – roughly 75% of the total.

By choosing Daymaker.com, the founders invested in trust, memorability, and clarity from the start.