Behind the product story sits a small but important branding decision made before anything else.

The .com extension remains the dominant choice, used by 339 startups, reinforcing its position as the most trusted and globally recognised domain extension.

Whether OpenAI confirms the acquisition or not, GPT.com now functioning as a gateway to ChatGPT.com sends a clear market signal.

On October 23, 2025, CB Insights launched the 8th annual Fintech 100, highlighting the world’s most promising fintech startups of 2025.

We looked at data on the cost of paid advertising, the long‑term effects of organic customer acquisition, and the strategic value of the right domain name for a business.

Nearly one year after its quiet sale, the buyer of Radio.com has emerged.

Kris Marszalek, the co-founder and CEO of cryptocurrency exchange Crypto.com, has acquired AI.com for $70mn – the highest publicly disclosed price ever paid for a domain name.

In our Super Bowl 2026 list, 58 out of 60 companies used a .com domain name, reinforcing its position as the most trusted and widely recognised extension for major brands.

Crypto.com dropped its dedicated prediction-markets platform, OG, into the spotlight just days before the Super Bowl weekend, a timing choice that ensures the product arrives where attention peaks and conversation spreads fastest.

Bed Bath & Beyond has acquired the Tokens.com domain name and a supporting portfolio of related names in a six-figure transaction that signals preparation for a broader strategic initiative.