Here’s a look at some of the most notable rebrands of 2024 and the reasons behind them.

The companies on the list show a preference for .com domains, with 404 out of 641 opting for this extension, highlighting its widespread recognition.

The rebrand to Atomise enables the company to represent its broader capabilities more accurately.

The .com extension, which 361 companies choose for their domains, remains the gold standard for businesses. It provides a globally recognised and trustworthy online presence.

In this article, we will delve into the strategies employed by some of the most successful companies in the industry, examining their choice of name and domain.

Today our guest is Wade Bruffey, an entrepreneurial business and career coach. He assists individuals in discovering their passions and provides them with the tools, strategies, and techniques to excel in their pursuits.

Tina Ruseva is the founder & CEO of Mentessa, an AI platform for workplace collaboration, and the Big & Growing New Work Festival, the biggest future of work conference in the DACH region.  Mentessa recently raised €1M from Eleven Ventures. The brand has invested in both, the mentessa.com and mentessa.ai domain names. The majority of […]

Founded in 2016, Increff is a software-as-a-service (SaaS) provider. Its goal is to help brands collect data for algorithms that deliver the best business advice, with the goal of increasing sales and supply chain efficiency. For our Names With Stories series, Anshuman Agarwal, Co-founder and COO of Increff, discusses the origin of the brand name, […]

2021 was definitely a tough year for global brands, and the pandemic is not the only reason. More than ever, our decisions to buy something or not are not just based on the qualities or price of a product but also on what a brand stands for. We demand from companies to be genuine, we […]

83 elder care startups operate on exact brand match domains, thus making the most out of their marketing across channels and avoiding security risks.