Similar to the majority of established brands and women led brands in particular, Knix Wear eventually invested in its exact brand match domain, dropping the descriptive and limiting « wear » from its name and domain name with an upgrade to Knix.com.

Oliver Kent-Braham, his twin brother Alexander and their engineer friend David Goaté founded Marshmallow in 2016 in London. The idea came to the small team as a friend of theirs experienced issues getting insurance for their car. All the options were very expensive as traditional insurers were cashing in on migrant drivers.

Settle is an all-in-one payments solution tailored to the needs of growing e-commerce brands. Settle makes it easier for founders and small business owners to pay bills, manage invoices, and apply for flexible financing solutions, allowing them to have more time to focus on actually building their businesses.

Country extensions also come with certain risks that an established brand like Scale would better avoid as it grows. Scale AI found a solution by investing in the premium dictionary word domain name Scale.com and bringing trust and credibility to their business.

After growth and establishment, companies that start with a compromise extension often upgrade their domains. The example with Modular is no different; the company secured its exact brand match domain name Modular.com. 

Dune Analytics is a Web 3 data platform allowing users to create SQL queries on blockchain data for free. The results are visualised as charts. Dune recently simplified its brand name, dropping the word “analytics” and, invested in the premium one-word domain name Dune.com.

Yuga Labs has undoubtedly discovered the key to success, so upgrading to the exact brand match domain Yuga.com name looked like the most logical next step on its path to worldwide market supremacy.

Ballet Crypto is a mobile app that allows you to manage your cryptocurrency, check the market value, and add additional currency to your wallet.

Founded in 2018, Deel is a leading global compliance and payroll platform that enables companies to hire anybody, anywhere. Deel worldwide customers include names like Coinbase, Intercom and Shopify, and are represented by more than 150 countries. 

The startup curates private investing opportunities with high-growth potential across startups, gaming, real estate and crypto. New York-based Republic was founded in 2016 by Kendrick Nguyen, Léo Galley, Paul Menchov and Peter Green.