SB RSSHere are the top ten critical mistakes that entrepreneurs make during rebranding and what you can do instead to prevent them.
Here are some highlights that will make you think twice about investing in a strong domain name and building an independent brand on it.
Back in 2010, two brothers from Ireland, John and Patrick Collison, were joined by Greg Brockman to start a business that we all know today as Stripe.
2021 was definitely a tough year for global brands, and the pandemic is not the only reason. More than ever, our decisions to buy something or not are not just based on the qualities or price of a product but also on what a brand stands for. We demand from companies to be genuine, we […]
A cognitive bias by definition is a systematic error in thinking that affects how we judge the information we receive, and so the decisions we make as a result. We have that ability to create our own subjective reality based on our perception of the information input from the world around us. It is usually […]
ODONTELLA is the producer of the world’s first marine microalgae authorized for human consumption. The ODONTELLA company was created in 2016 on the basis of the scientific and nutritional knowledge of Dr Alain Guillou. The CEO is Patrick de Bossoreille. ODONTELLA is developing a range of foods produced from marine algae and microalgae – a […]
When social media platforms used by billions of people worldwide shut down, lives are disrupted and brands are cut off from customers. What would possibly happen to your brand?
UEFA has denied banning rainbow flags from the Euro 2020 fanzone and stadium in Budapest. Here’s how brands chose to rise to the occasion in Euro2021.
You know brand and branding are important but not sure how exactly? Let’s look at some facts and numbers on the ROI of a brand.
Needless to say, if there’s anyone who knows a thing or two about brands and branding, it is Bob Iger. Here are some highlights on the topic of brands and branding that we find invaluable and relevant to our audience.
Let us take a look into the past and see how things were done, how we do them now, and admit that, sometimes, not old days were better.
