Podcast

Names with stories: The story behind Raises.com

Natu Myers is an entrepreneur, investor, and founder of Raises.com, a platform that helps founders save months of time and millions of dollars in the process of raising funds for their business. We discuss how the idea for the project was born, the process of choosing the right name, and what’s next for Raises in this interview.

EXAU Olive Oil Interview with SmartBranding

Founded by Giuseppe and Skyler (husband and wife), EXAU Olive Oil specializes in the production of high-quality Italian extra virgin olive oil.  We had the pleasure to talk with Skyler and learn more about the company, the products they offer, and how they got to where they are now.  

The Founder of Clothia Talks About Branding, Sustainability, Taking Fashion Risks and Web3

Our interview series Names with stories continues its journey with a great brand name – Clothia. Clothia is an online marketplace presenting the top up-and-coming fashion designers in the area of accessible luxury. The founder, Elena Silenok, shares more about the idea behind the brand, how it has evolved over time and what new and exciting is on the horizon for Clothia.

Discussing Trademarks and Copyrights with Shane Rumbaugh

Shane Rumbaugh is an attorney in the United States who practices trademark, copyright and advertising law. He recognized a gap in the market wherein he felt “big law” rates were too expensive for smaller businesses and startups to affordably protect their brands. So, Shane started Rumbaugh Law PLLC to deliver the experience, polish and service associated with larger firms while charging small firm prices.  

Marc Cloosterman on Brand Transformation and the Challenges and Exciting Developments in the Branding Industry

Marc Cloosterman is the CEO of VIM Group, a leading firm in brand transformation. For the last 30 years, Marc and his team have been specializing in making brand change happen.

Jim Heininger Talks About Rebranding, When Is It Needed and How to Do It Right

In this interview we talk about the process of rebranding, when is it needed, common mistakes made and some inspiring examples of rebranding done right.

Robosoft’s MD and CEO About his Brand and How Digitalization is Changing Our Lives

We touched on the story behind the brand name, their company culture, how has the pandemic affected their business, and his thoughts on how digitalization will continue to shape our lives.

Fernando Nery on How to Launch a Startup and Survive in a Pandemic

Tatiana Bonneau had the pleasure to talk with one of the founders of Portão3 about how they managed to survive and thrive during the pandemic when so many established brands failed.

MakeLoveNotPorn.com - Cindy Gallop is Fighting the Myths of Porn with Great Communication

Cindy shared her own experience with young people being frustrated and lacking adequate sexual education. In her words, “hardcore porn has become the only sexual education there is.”

James Buckley-Thorp, founder of Bequest, on how to make life insurance fun

James Buckley, the founder of BeQuest, on how to pick a good brand name for your brand.

How to Bring Positive Change With Advertising?

In this interview for Mark Upgrade, Paco Conde from Activista explains how the idea for Mars Sucks was born and executed.

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