Interviews

Names with stories: The story behind Mindstone.com

Joshua Wöhle, the CEO of Mindstone, talks about his brand, why they picked Mindstone as a brand name, and their vision to create a platform that provides anyone, anywhere in the world with the tools, confidence and motivation to take ownership of their own learning.

Names with stories: The story behind Airbase.com

Thejo Kote, Founder & CEO of Airbase, talks about his brand, what are the characteristics of an effective brand name, and why you should treat your domain name as an intangible asset. When did you start thinking about your brand name and how did you settle on Airbase? When it comes to naming companies, my […]

Names with stories: The story behind Seabenefit.com

Citlali Chevaili, Founder & CEO of Seabenefit™, talks about the origin of the brand name, the trademark process, and the importance of knowing your audience.

How to Bring Positive Change With Advertising?

In this interview for Mark Upgrade, Paco Conde from Activista explains how the idea for Mars Sucks was born and executed.

Names with stories: The story behind LuxuryProperty.com

Jason Hayes, Founder & CEO of LuxuryProperty.com, talks about the benefits of owning the exact brand match domain LuxuryProperty.com and why the future of the company looks very bright.

Names with stories: The story behind Exclusive.com

Robin Weesie, Founder and CEO of Exclusive, shares his best advice to entrepreneurs who are wondering whether to invest in the perfect domain match for their brand.

Names with stories: The story behind Podbike.com

Janet Usken, Marketing Manager at Podbike, talks about the origin of the company name, why getting the same domain as the name of the company was crucial to them, and the future of the Podbike brand.

Names with stories: The story behind Handshaking.com

Matt Holmes, the Founder of Handshaking, talks about his brand, why he picked Handshaking as a brand name, and what was the reason to get the domain name Handshaking.com.

Names with stories: The story behind Vansanity.com

Ignacio Fanlo, the Founder at Vansanity, talks about his idea for starting the brand, the origin of the company name, and why is branding important.

Names with stories: The story behind Plazida.com

We had the pleasure to talk with Irene Gil, the Founder of Plázida, about her brand and the role of a domain name in branding today.

Names with stories: The story behind SaveToFuture.com

In this interview, we have a chance to ask Mr. Sergey Zubkov about his idea for starting SaveToFutre, what is the value and importance of owning an exact brand match domain name, and why protecting a client’s personal data is so important to their business.

Names with stories: The story behind VersusGame.com

To get a deeper insight into the story behind VersusGame.com, we talk with John Vitti, CEO of Versus Game, about the origin of the company name, their domain name choice, and why consistency is the key to business success. What is the story behind VersusGame? I remember the office culture and how everyone would gather around […]

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