Domains

15 Ways Your Domain Name Can Impact Your Business

This article looks at 15 areas where a domain impacts business operations, exploring its advantages and potential challenges.

Claim the Spotlight: Why the Right Domain Name Matters More Than Ever

Discover how securing the right domain can unlock new opportunities and set you up for long-term success.

What’s in a Name? A Look at Political Domains in the 2024 USA Election

We took a look at the domain names for the 2024 USA  election and found some surprising twists!

The Domain Name Advantage: What 90,000+ Companies’ Choices Mean for Your Business

Over the past few years, we’ve analysed 92,459 domains across 220 categories, providing valuable insights into the trends, patterns, and preferences in domain choices across a wide range of industries and geographic regions.

How Direct Navigation and Exact Brand Match (EBM) Domains Combat Google’s Growing Influence

Investing in an EBM domain simplifies the user experience and directly affects major key metrics like customer acquisition cost, lifetime value and more.

Unlocking the Power of .com Domains: Greg Isenberg Sparks Dynamic Discussion on X 

Various entrepreneurs and domain experts share their insights on the importance of premium .com domains in an X discussion initiated by Greg Isenberg.

Unlocking Branding Potential: The Creative Use of Domain Names

Here are some examples of leading companies creatively utilising domain names to their advantage, setting new benchmarks in digital branding.

Honeymoons.com: Jim Campbell's Key to Online Success

Jim Campbell, owner of Honeymoons.com, recently shared his business journey in an Entrepreneur.com article, highlighting the transformative effect of acquiring a premium domain name.

Ceridian's Bold Move: Rebranding to Dayforce and the Power of Naming Your Brand After Your Main Service

Ceridian’s decision to rebrand as “Dayforce” is a strategic move that demonstrates the power of naming your main service as your brand name.

5 Most Common Ways to Get Your Domain Name Strategy Wrong

This guide highlights the common mistakes and misconceptions that can derail your brand’s digital identity. 

Brick-and-Mortar Meets Dot-Com: A Short Comedy

Premium domains and prime real estate are often compared – both serve as prestigious addresses, one in the virtual world, the other in the physical.

The Power of Premium Domains: How Entrepreneurs Are Investing in the Future

We will explore the factors that motivated these entrepreneurs to invest in premium domain names, as well as the strategies they employed to capitalize on their investments.

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