All sectors and businesses are undergoing digital transformation, and media and advertising are no exception. Advertising technology, or just “adtech,” is a collection of software programs and tools publishers and advertisers may use to optimize their ad campaigns, increase income from ad inventory, and improve ad targeting.

The venture capital market had a rough September, and the trend of declining financing is expected to continue. As the third quarter of the year progressed, venture and growth investors in private firms drastically reduced their investment pace. 

Quillt owns and operates a growing portfolio of digital media properties aimed at informing and entertaining readers worldwide, intending to create niche sites with engaged audiences and strong communities.

Vectorized was founded in 2019 by current CEO and co-founder Alexander Gallego to modernize streaming data. Redpanda was the name of the product developed. Alexander learnt that customers like and recognize the company by this name, so he made the executive decision to adopt the Redpanda name for the business as well.

The benefit of owning a domain that matches the team’s name is that fans can easily access content related to their favorite club, also avoids the team losing money on ticket sales and merchandise.

The acquisition of an asset like Verified.com is a clear sign of the commitment TPP Global Investments has to the new brand’s success.

Growing fast and thinking big, the Marshmallow team’s determination got quickly reflected with their investment in Marshmallow.com, just 2 years after launch.

In August, venture capital fundraising rounds worldwide continued to fall. According to Crunchbase News research, global venture capital dropped to $25.2 billion in August 2022, the lowest monthly funding level seen in the two years since August 2020.

The developers of Project Galaxy have announced a rebranding to Galxe (pronounced GAL-X-E). The rebrand includes a brand new logo, a new domain name, and some exciting features coming soon. 

Bodega is a mobile application in development for exploring, trading, and interacting with NFTs and other forms of digital collectibles. The formation of Bodega was likely driven by the phenomenal 12-month NFT market run, with many investors earning six- and seven-figure profits via ventures like the Bored Ape Yacht Club.