Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

Gala.games Invests in Gala.com to Facilitate Growth Into New Markets

Gala Games is a blockchain-based gaming studio with a devoted and growing user base of over 1.3 million active players. The company is on a mission to redefine the world of gaming and has recently dived into the NFT world by allocating $5 billion within the next year to expand its NFT offerings. In addition, Gala is planning to set aside $1 billion each for its movies and music goals.

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Electra Invested in Both .co and .com Domains to Secure Its Online Presence and Brand Success

Electra is a US-based startup on a mission to “slash carbon emissions from the US electrical grid by 2030”. The company acquired electra.co in April 2022 and shortly after invested in the exact brand match name electra.com. Domain name upgrades are often seen when startups launch on a compromise extension due to budget restraints.

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Dune Analytics Opens up to a Lot More Than Just Analytics with Dune.com Upgrade

Dune Analytics is a Web 3 data platform allowing users to create SQL queries on blockchain data for free. The results are visualised as charts. Dune recently simplified its brand name, dropping the word “analytics” and, invested in the premium one-word domain name Dune.com.

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May 2022 Funded Startups and Their Domain Names Choices

Crunchbase data shows that global venture funding in May 2022 totaled $39 billion, the first time it fell below $40 billion in almost a year. Overall, VC financing plummeted 14% month over month in May from $45 billion in April. For comparison, it was $49 billion last May, 20% up from the current figures. The […]

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NFT Giant Yuga Labs Highlighted Its Leading Market Position with an Upgrade to Yuga.com

Yuga Labs has undoubtedly discovered the key to success, so upgrading to the exact brand match domain Yuga.com name looked like the most logical next step on its path to worldwide market supremacy.

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VisualWebsiteOptimizer makes its customers' life easier with a rebrand to VWO.COM

VisualWebsiteOptimizer is a leader in A/B testing, offering a platform for growing businesses to conduct visitor research, run experiments, and other related services. In 2014 the company launched A/B testing for iOS apps and rebranded as VWO, followed by a domain name upgrade to vwo.com. At that time, VWO had already positioned itself as a […]

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A new venture capital fund Blank Ventures has secured Blank.com

Blank Ventures Fund launched in early 2022 by three experts in early-stage funding Hannah Chelkowski, Abhinav Tiwari, and Antoine Nivard. In April 2022, the Fund made its first contribution to Playbook’s $18 million Series A round. The company has chosen not to compromise on its domain name and invested in the one-word, exact brand match […]

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Caribou Expands Its Business, Secures Caribou.com

Caribou initially launched as an auto refinancing business called MotoRefi in 2016. As the company grew and became successful, it kept adding new services and products to its portfolio. The brand name MotoRefi soon became limiting, leading to a rebrand to Caribou. This more generic name avoids the restrictions implied by the original brand name and opened broader markets to the company.

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Comet ML Is up to Something Global With Comet.com Investment

Comet ML is a machine learning (ML) development platform based in the United States that allows data scientists to track datasets, code changes, experimentation history, and production models automatically, resulting in increased efficiency, transparency, and reproducibility. In only a few years since its launch, the company has attracted more than 150 customers and expanded its workforce globally.

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Root Insurance Consolidates Its Brand and Removes Limitations With Root.com Investment

US-based car insurance company Root has secured the premium domain name Root.com. Founded in 2015, the app-based company has quickly gained public attention with personalized, affordable coverage and services like free Lyft credits. Root went public in 2020, raising almost three-quarters of a billion dollars.

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