Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

Monthly Funding Report: March 2025 Funded Startups and Their Domain Name Choices

The companies on the list show a preference for .com domains, with 368 out of 562 opting for this extension.

By Tsani Gramatikova 0 Comments 10 min read Continue reading

From GetBanyan.com to Banyan.com: Dropping the Extra, Gaining the Edge

After raising $10 million in September 2021, Banyan secured the Exact Brand Match (EBM) domain Banyan.com.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

GoGlobal Upgrades to GoGlobal.com: A Clear Step Toward Stronger Global Branding

The Exact Brand Match (EBM) domain GoGlobal.com reflects clarity, confidence, and long-term ambition.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

Backed by Data: Why Domain Extensions Matter to Your Brand

Research from Atom, GrowthBadger, and GoDaddy highlights the connection between domain choice and brand impact.

By Tsani Gramatikova 0 Comments 9 min read Continue reading

Launching on an EBM: The Power Behind Hears.com

An EBM name like Hears.com is the natural choice of most internet users, making marketing efforts more effective across all channels.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

FashionTech Companies and Their Domain Name Choices

47 out of 63 brands use a .com domain. It offers credibility, memorability, and stronger consumer trust, key in a digital-first space like FashionTech.

By Tsani Gramatikova 0 Comments 7 min read Continue reading

The CrackBerry Story: Betting Big on the Right Domain

From a fifteen thousand dollar domain to a one hundred fifteen million dollar exit, he proved the value of owning your brand from the beginning.

By Tsani Gramatikova 0 Comments 3 min read Continue reading

From Entegro.ie to Entegro.com: A Strategic Move for Global Impact

Entegro.com brings global recognition, enhances credibility, and supports the company’s ambition to serve international markets while continuing to lead locally.

By Tsani Gramatikova 0 Comments 1 min read Continue reading

​Temporal Levels Up with Exact Brand Match Domain Temporal.com

Securing an EBM domain is a forward-thinking move that offers greater stability, protects brand integrity, and avoids the risks linked to politically sensitive country-code domains.

By Tsani Gramatikova 0 Comments 1 min read Continue reading

From AtlanticRestorationCT.com to Houzpital.com: A Smart Move That Expands Horizons

Investing in the shorter, more distinctive EBM domain Houzpital.com eliminates the geographic restriction and gains a more flexible, scalable, and globally recognisable brand identity with a broader service scope.  

By Tsani Gramatikova 0 Comments 2 min read Continue reading

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