YC has revealed the winter 2023 class list, which features 282 funded startups selected from more than 20,000 applications across the globe.

The name “Hyena” could be simply interpreted as an acronym for “Hydrogen Energy Applications,” with the first two letters and last two letters of each word forming the word “Hyena.” This could be a clever way to create a memorable and distinctive brand name reflecting the company’s core focus on hydrogen energy applications.

Utopia Music, a Swiss music fintech company founded in 2016 by Mattias Hjelmstedt, utilises big data to improve the global music industry by offering clear, transparent, and reliable data-driven solutions. The company aims to create an ecosystem where technology and music intersect, fostering creativity and joy.

Founded in 1906 by brothers Will Keith Kellogg and John Harvey Kellogg in Battle Creek, Michigan, USA, the Kellogg Company (doing business as Kellogg’s) is a multinational food manufacturer that produces a wide range of snacks, breakfast and convenience foods. Kellogg’s Corn Flakes was one of the earliest and most popular breakfast cereals in the […]

Square, Inc. (SQ) was founded in 2009 by entrepreneurs Jack Dorsey and Jim McKelvey, fulfilling their dream of creating technology that combines merchant services and mobile payments into one simple, user-friendly service. Co-founders Dorsey, who also co-founded Twitter, and McKelvey started developing the company from a small office in St. Louis. The name “Square” comes from the company’s square-shaped card readers.

According to our research, global funding for March amounted to $23.8 billion across 545 transactions, representing a significant increase from the previous month’s total of $15.4 billion across a similar number of transactions-530.

Let us take a closer look at several biotech companies on our list and examine how they approached the process of naming and selecting domain names as part of their branding strategies.

Cathay Pacific Cargo, the air cargo arm of Cathay Pacific Airlines, is rebranding to Cathay Cargo in alignment with the airline’s overall brand redesign. The change, according to the company, reinforces its strong brand association and perceptions held by its customers and aligns the cargo business with the same purpose, vision, and values of the master brand Cathay and all of its subsidiary brands, including Cathay Pacific, the passenger airline, and Cathay, the everyday lifestyle offering. 

The list has piqued our interest, and so here we will examine the domain name selection and overall branding strategy of the companies included.

Rent-A-Center, a Plano-based company that operates over 2,400 Rent-A-Center retail units across the U.S., Mexico, and Puerto Rico, as well as Acima’s third-party, virtual lease-to-own solutions and RAC’s Acceptance Now flexible leasing unit, has undergone a significant rebranding effort.