Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

Viva Wallet & Viva Services: Elevating Business with Premium Domains Viva.com and More.com

The Greek fintech startup Viva Wallet & Viva Services has recently made a strategic move by acquiring two exceptional premium four-letter domains, namely Viva.com and More.com.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

The Journey of Texts.com: From a Side Project to a $50 Million Deal

The story of Texts is an inspiring journey marked by unwavering dedication, hard work, and a commitment to continuous improvement in every aspect of branding and naming, culminating in the creation of the exceptional product Texts.com.

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LaLiga Tech's Rebrand to Sportian, Opening Global Doors, Surpassing Traditional Sports Tech Boundaries

Sportian acquired the exact brand match domain Sportian.com to accelerate its commitment to revolutionising sports technology, increasing online visibility, and fostering greater trust and credibility among its clients and industry partners.

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Monthly Funding Report: October 2023 Funded Startups and Their Domain Name Choices

Nearly half of the companies on the list have chosen to operate on exact brand match domains are highly valuable in establishing a unique online identity, enhancing brand recognition, trust, and customer engagement.

By Tsani Gramatikova 0 Comments 9 min read Continue reading

Brooklyn Org: Empowering Communities Through Rebrand and Domain

This rebrand and domain upgrade demonstrates Brooklyn Org’s commitment to empowering local communities, fostering inclusivity, and reinforcing its identity as a dedicated Brooklyn organisation. 

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Barbie and Mattel: A Tale of Brand Protection and Market Leadership

As 2023 comes to a close, one movie shines brightly in the world of cinema. Whether you’re a fan or not, it’s hard to deny that the Barbie movie has made a significant impact in record time.

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From HydroMassage to Holistic Health: The Rebranding Journey of WellnessSpace Brands

WellnessSpace Brands is embarking on an exciting new journey, reimagined and reborn from its original identity, HydroMassage. With a rich 30-year legacy as a pioneer in hydrotherapy, the brand is evolving, embracing a broader mission to enhance holistic wellness for mind and body.

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Monthly Funding Report: September 2023 Funded Startups and Their Domain Name Choices

Among the domain extensions favoured by the companies in the list, .com emerges as the most prevalent choice, with 350 out of 523 opting for it.

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From Brand Protection to Market Domination: Buckman's Ski and Snowboard Shops' Domain Strategy

Buckman’s Ski and Snowboard Shops, a family-owned and operated ski company with over 50 years of industry experience and seven retail stores in Pennsylvania, has broadened its domain portfolio with two more premium domain names, Skis.com and Snowboards.com. The company already owns the exact brand name Buckmans.com along with Skiis.com, Skis.net and Snowboards.net. 

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Monthly Funding Report: August 2023 Funded Startups and Their Domain Name Choices

257 companies operate with Exact Brand Match (EBM) domain names. For any business, especially startups, matching the domain name to the company’s brand name is essential because it creates instant credibility, trust, and respect.

By Tsani Gramatikova 0 Comments 7 min read Continue reading

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