Let’s look at the naming and domain choices the top Fintech brands made this year.

Quora has invested in Poe.com for its new platform. By owning this premium domain, Quora gains a strong and memorable online presence for the new project.

In order to better serve the healthcare ecosystem and reflect its growing scale, The Chartis Group recently announced that it will rebrand as Chartis in order to unify its various business units under a single brand.

Yellowbrick is a data warehousing company founded in 2014. The business initially launched on the domain name YellowbrickData.com. The company decided to upgrade to Yellowbrick.com in 2018. With its new name, Yellowbrick positioned itself to become an industry leader and secure its brand for years to come.

79 generative AI startups operate with a .com domain name. The .com is the gold standard for reliability and highlights the brand’s credibility.

484 out of 500 companies in our list have invested in exact brand match domains. A solid online presence is critical to any company’s success.

.com extension is the preferred choice among the Climate tech companies on our list, with 243 out of 302 securing a .com domain name for their online presence.

Unsurprisingly, over 99% of beauty brands in our list operate on a .com domain name.

MortgageHippo, the leading low-code/no-code digital lending platform, recently announced a strategic rebrand adopting a new name, Revvin. The company stated that the new brand name was inspired and comes from the sound a high-performance engine makes when running at peak efficiency.

YOOM, formerly Tetavi, is an Israel-based deep tech firm that uses cutting-edge volumetric technology to bring real humans into the digital world. YOOM’s mission is to enable the creation of new, immersive content and experiences for the Metaverse and Web3.