Sumo is a suite of marketing tools for eCommerce shops. Founded in 2010, initially, AppSumo.com was just a tech newsletter. The team built a set of tools for internal use over four years and then realised they can use them to help other entrepreneurs grow their business. That’s how SumoMe was born.

As the business grew and proved its concept, Lolly solidified its brand and can now be found on their exact brand match domain name – Lolly.com.

In this post, we will explore some of the most successful Israeli tech companies by examining the names and domains they’ve chosen.

Chime Technologies offers an AI-based platform that helps real estate professionals increase their productivity and accelerate business growth. In November 2023, Chime announced its new identity with a rebrand to Lofty. According to the statement, the rebrand aims to highlight the company’s commitment to delivering AI-powered innovations for the modern real estate professional. As the […]

EmiratesHR, a leading cloud-based HR and payroll solution, has announced a rebrand to Yomly. The company has grown from a local solution focused on the UAE market to a multi-national company with clients with thousands of employees in over 50 countries.

Saudi Airlines Catering, a business with a rich 42-year legacy, has embarked on a new journey with a rebrand to CATRION.

WooCommerce, a leading open-source ecommerce platform, has revealed its rebrand to Woo. This simplistic identity resonates with many of the customers who have long referred to the brand as ‘Woo’. With this rebrand, the company aims to strengthen its market presence, adopting a name that reflects the innovation and reliability of the ecommerce solutions it […]

Citizen, a UK-based leading provider of payment services, has rebranded to Yaspa. The change comes as a strategic move to reflect the company’s evolving role in the fast-growing world of paytech.

High Voltage Partial Discharge or HVPD, developer of championed cutting-edge products for asset condition monitoring, has rebranded to Monitra. With this rebrand, the company aims to align with its expanded capabilities and vision for the future.

Skyfii, an AI data analytics company, has rebranded to Beonic. The rebrand aims to better reflect the company’s transition to a data analytics company powered by improved AI and machine learning capabilities.