Kristina comes from beautiful Belgrade and she always loved brands and the psychology behind them. In case you are wondering where you can find her, the answer is... on social media! And, yes, she checked you out already.
Choosing your company’s moniker is one of the most important decisions you’ll make when you start a new brand, so we discuss with Mark Gunnion the trends and best practices around naming a company.
The British manufacturer behind Lysol, Clearasil and Durex, announced it would rebrand itself and be known simply as Reckitt (which is the only name most people ever called it anyway).
To get a deeper insight into the story behind VersusGame.com, we talk with John Vitti, CEO of Versus Game, about the origin of the company name, their domain name choice, and why consistency is the key to business success. What is the story behind VersusGame? I remember the office culture and how everyone would gather around […]
LinkTree was created in 2016 when brothers Alex and Anthony Zaccaria teamed up with their friend, Nick Humphreys, and the site was created in six hours. They had no clue that LinkTree would grow into a platform with a much bigger vision.
