In September 2024, Finally, an all-in-one finance and HR suite, announced securing $50M in Series B funding from PeakSpan Capital and a $150M credit facility from Encina. The platform equips business owners with tools for managing bookkeeping, payroll, bill payments, tax preparation, expense management, and more. According to a press release, the new funding will fuel Finally’s next phase of growth. The company will focus on increasing its workforce, advancing the development of its product suite, and expanding its go-to-market initiatives.
Many SMBs today feel intense pressure to do more with less. The proliferation of SaaS tools means business owners have likely been talked into point solutions that miss the mark on productivity and cost savings, and just add noise and complexity. Financial hygiene is vital to business success. What we’re building at finally addresses finance, bookkeeping, and HR problems at their root. But even more importantly, it frees business owners up to focus on high-value and revenue-making activities. We’re proud that PeakSpan continues to believe in our vision for supporting SMB owners.
Felix Rodriguez, CEO of Finally
Founded in 2018 under the name Back Office and operating with the domain BackOffice.co, the company underwent a rebrand in 2022, transforming into Finally and acquiring the premium domain Finally.com. It’s not uncommon for companies to rebrand when their original names no longer reflect their evolving vision. As businesses grow and solidify their presence in the market, they often find the need to align their identity with their long-term goals.
One-word .com premium domains are prized by many as branding gold mines. They are easy to say, spell, and recall, which enhances the company’s marketing effectiveness. A strong, simple domain like Finally.com conveys authority and trust, making it easier for potential customers to find, remember, and engage with the brand.
The rebrand has paid off, helping Finally stand out in a competitive market and signalling its readiness for continued expansion. By aligning its identity with its evolving vision, Finally has laid the foundation for sustained growth, and the recent funding only reinforces its commitment to that future.
A premium domain name is a valuable asset that can help your business stand out from the competition. Contact us today to learn more about premium domain names and how they can help your business succeed.
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