Overview

Cybersecurity involves a range of activities, such as protecting against data breaches, malware, ransomware, phishing, and other cyber threats. As businesses and individuals increasingly rely on digital platforms, the need for robust cybersecurity measures has grown significantly. 

We are seeing a perfect storm of factors coming together to create the most aggressive threat landscape in history for commercial and government organizations around the world.

Dave DeWalt, managing director, NightDragon | Helpnetsecurity

The global cybersecurity market is projected to experience substantial growth in the coming years. Valued at approximately $240 billion in 2023, the market is expected to surpass $500 billion by 2030, driven by the increasing frequency and sophistication of cyberattacks. Industries such as healthcare, finance, and technology are particularly vulnerable, with data breaches and cybercrime costing companies millions of dollars annually. In 2023, the average cost of a data breach reached $4.45 million, further highlighting the financial impact of inadequate cybersecurity measures.

As an investor in the cyber market for over fifteen years, I can say that this market climate is unlike anything we’ve seen to date. It is encouraging to finally see CEOs, boards of directors, investors, and more paying serious attention to this space and putting the resources and capital in place to fund the innovations that address the cybersecurity challenges of today and tomorrow.

Bob Ackerman, managing director, AllegisCyber Capital | Helpnetsecurity

As businesses and individuals increasingly rely on digital platforms, the number and complexity of cyber threats continue to grow, forcing organisations to adapt their defences. Cybersecurity is evolving to counter these threats more effectively, but staying ahead requires constant vigilance as attacks become more sophisticated.

Snapshot of the cybersecurity challenges organisations face today:

• Every 39 seconds, there is a cyber attack, affecting businesses and individuals alike.
• Human error is responsible for 95% of all data breaches, highlighting the need for better awareness and training.
• 75% of cyber attacks start with an email, making phishing a top company concern.
• Since the shift to remote work, cybercrimes have surged by 300%, according to the FBI, exposing vulnerabilities in many organisations.
• Only 5% of companies’ folders are properly protected, leaving a majority of data at risk.

The following latest trends in the sector provide a way to combat these threats:

User Awareness

Cybersecurity awareness is becoming an essential measure for businesses to prevent identity theft and network hacks. Apart from implementing firewalls and complex IT protocols, many companies nowadays invest in enhancing the capabilities of their IT personnel through various courses and seminars and create policies that address how employees handle and disclose sensitive corporate information. 

According to Infosec Institute, about 97% of people in the world cannot identify a phishing email. The growing percentage of people who are uninformed of most cyberattack methods is further driving cybersecurity awareness forward. 

Attacks on the Healthcare Sectors

The top cybersecurity trend in the health care sector is data violations. Following COVID, some healthcare companies have loosened firewall policies to allow employees to work from home, thus allowing cybercriminals to lay their hands on sensitive information about workers and patients. The cybersecurity market in the healthcare sector is expecting to reach $125 billion by 2025.

Financial Services Cyber Attacks 

Financial services is one of the sectors that face cyber threats daily. Phishing attacks in the financial services industry expanded beyond the traditional emails, with phishing via social media and other messaging platforms becoming one of the most common cybersecurity concerns in the financial services industry. Financial institutions are also vulnerable to data breaches and malware attacks.

Adoption of AI and Machine Learning

AI and machine learning are growing in cybersecurity, helping organisations predict, detect, and respond to threats more efficiently. These technologies enable real-time monitoring and faster response times, which are critical as cyber threats become more automated and frequent. In 2024, we can expect to see more businesses adopting AI-driven cybersecurity solutions to stay ahead of cybercriminals.

Zero Trust Architecture

The adoption of Zero Trust architecture is becoming increasingly popular across industries, especially in response to the rise in remote work and cloud-based services. Zero Trust principles operate on the belief that no user, whether inside or outside the organisation’s network, should be trusted by default. In 2024, many companies are expected to continue investing in Zero Trust strategies to strengthen their cybersecurity frameworks as more executives recognise the limitations of traditional perimeter-based security.

Domain Names and Naming Highlights

Domain Names

Most cybersecurity companies on our list have chosen to operate in the globally recognised .com domain, with 184 out of 200 companies using it.

Of those, 175 have secured Exact Brand Match (EBM) domains. Operating on a .com domain signals reliability and authority to users, which is vital when handling sensitive information and security services. EBM domains further enhance this trust by ensuring brand consistency and memorability, reinforcing a company’s professionalism and commitment to security. In an industry where reputation and credibility can make or break a business, the choice of .com and EBM domains plays a crucial role in building confidence and securing client trust.

One company uses a dash in its domain name. One of the downsides of using a hyphen in a domain name is that adding it to your domain name makes it harder to reach when typing.

Naming Trends

Descriptive and Functional Names

Cybersecurity companies often choose names that directly reference the services they provide or the problems they solve, making it easy for users to understand their purpose at a glance.
Examples: Secure Code Warrior, 1Password, Cybereason, NowSecure

Abstract or Invented Names

Some companies prefer abstract or invented names that are unique, memorable, and allow for greater flexibility in branding. These names often evoke strength or security without directly describing the service.
Examples: Akamai, Armis, Zscaler, Trellix, Fortra

Animal and Nature References

Using animals or nature-related terms in cybersecurity names conveys strength, stealth, or adaptability, aligning with security solutions.
Examples: Arctic Wolf, Datadog, Barracuda, GreyNoise, ZeroFOX

Tech-Inspired Names

Names reflecting cutting-edge technology or futuristic concepts give an impression of innovation and advanced capabilities.
Examples: Deep Instinct, Cylance, Defendify, Vectra AI

Namepicks

ISARA

ISARA, a Canadian-based company founded in 2015 by Mike Brown and Scott Totzke, specialises in developing quantum-safe security solutions to protect vulnerable systems against quantum-enabled attacks. The name “ISARA” may evoke strength and reliability, qualities crucial in the cybersecurity industry, while also being short and memorable, making it a strong brand identity.

Using our combined security expertise, passion for problem solving, and forward-looking strategies, we seek to develop the most secure, innovative, and interoperable approaches to cryptographic risk management and quantum-safe security.

ISARA

ISARA has invested in the EBM Isara.com domain reinforcing its position as a credible and authoritative player in the cybersecurity sector by offering a seamless and trustworthy experience for users.

Fortra

Fortra is an American company that provides leading cybersecurity and automation solutions. The company was founded in 1982 as Help/38 and rebranded to HelpSystems in 1988.

In 2022, HelpSystems changed its name to Fortra to its strategic pivot toward cybersecurity. The new name symbolises protection and strength, highlighting the company’s commitment to delivering secure and reliable solutions.

Our growth via strong strategic acquisitions has created powerful cybersecurity offerings, and we felt we needed a new name that was synchronous with this.

We began thinking about a new name with words that signified protection and strength, like ‘fortress,’ ‘fort,’ and ‘forte.’ That sense of power is behind the word ‘Fortra’ and is also why the logo is in all caps.

Mike Devine, CMO at Fortra

As part of the rebrand, the company acquired the EBM domain Fortra.com. This short, memorable domain is a valuable business asset, offering a competitive edge and reinforcing the company’s strong market position.

Fortinet

Fortinet is a cybersecurity company that develops and sells security solutions like firewalls, endpoint security and intrusion detection systems. It was co-founded in 2000 by Ken Xie and his brother Michael Xie under the name Appligation Inc. In December of that year, the company rebranded to ApSecure before ultimately adopting the name Fortinet, inspired by the phrase “Fortified Networks.”

Founded more than 20 years ago in Sunnyvale, California, Fortinet continues to be a driving force in the evolution of cybersecurity and the convergence of networking and security. Securing people, devices, and data everywhere is our mission. To that end, our portfolio of over 50 enterprise-grade products is the largest integrated offering available, delivering proven cybersecurity everywhere you need it. 

Fortinet

Fortinet ensures global accessibility with its website, which can be found at the EBM domain, Fortinet.com. 

Kaspersky

Kaspersky is a Russian multinational cybersecurity company founded in 1997 by Eugene Kaspersky, Natalya Kaspersky, and Alexey De-Monderik. Headquartered in Moscow, with a holding company in the UK, Kaspersky is a leader in antivirus and cybersecurity solutions, offering products such as endpoint security, internet security, password management, and more. The company has grown significantly, serving over 400 million users globally and holding a strong market share, especially in Europe. Known for its pioneering work in detecting sophisticated cyber espionage campaigns like Stuxnet and Equation Group, Kaspersky also conducts extensive malware research through its Global Research and Analysis Team (GReAT). Despite facing allegations of ties with Russian intelligence, which the company has consistently denied, Kaspersky has maintained a presence in the global cybersecurity market, although it recently exited the US market in 2024 due to government restrictions.

Named after its founder, Eugene Kaspersky, the brand gains authenticity and trust by using a natural person’s name. This approach creates a personal connection with consumers, adding to the company’s credibility and reliability.

The EBM domain Kaspersky.com further strengthens the company’s credibility by linking the brand’s personal story to its online presence. This mirrors the strategy of other successful companies that use personal names to build closer connections with their audiences.

Twingate

Twingate is a company that delivers modern, secure remote access solutions to private resources, catering to the needs of companies and their distributed workforces. Founded in 2019 by Alex Marshall, Lior Rozner, and Tony Huie, Twingate focuses on helping organisations improve security without compromising on the ease of use or performance, which is essential in today’s increasingly remote and hybrid work environments. The company’s solutions are designed to replace outdated VPN technologies, offering a more flexible and scalable approach to secure remote access.

Twingate has invested in Twingate.com – an EBM domain name. This is the natural choice of most internet users, and securing that domain for their business is a clear indication that Twingate is here to stay.

Varonis

Varonis is a pioneer in data security and analytics, focusing on a unique approach to cybersecurity that goes beyond conventional methods. Founded to help companies protect sensitive data and detect insider threats, Varonis excels at safeguarding critical information across file systems, email, and cloud storage by leveraging data-centric security solutions. The platform provides deep visibility into data access patterns and vulnerabilities, helping businesses detect risks and prevent breaches before they occur.

For many businesses, their most valuable data is also their most vulnerable data.

Very little data lives only on your phone or laptop these days. At Varonis, we protect data where it lives. Our platform is purpose-built to look deeply inside and around data—and then automate its protection using patented, battle-hardened machine learning and AI.

Varonis

Varonis has secured Varonis.com for its brand presence online. An exact brand match domain name like Varonis.com is the natural choice of most internet users, making the company’s marketing most effective across all channels.

While we make every effort to ensure the data on our site is accurate, complete, and up-to-date, we cannot guarantee its reliability. Our data is provided for informational purposes only and should not be relied upon as legal, financial, or other advice. We strongly recommend that you independently verify any information before relying on it.

The right domain name is an important consideration when it comes to building and protecting your brand. If you’re ready to take the next step and invest in a perfect domain name for your business, contact us to learn more about our available options and how we can help you get started.

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