rebrand

Why do Foodtech Companies Rebrand? Lessons from 10 Successful Cases

Let’s explore why foodtech companies rebrand and look at some successful examples.

Predict4Health Rebrands to Okeiro, Raises €10 Million to Accelerate Global Growth

As part of the rebrand, Okeiro secured the Exact Brand Match (EBM) domain name Okeiro.com.

Samba TV Secures Samba.com, Emphasising Its Strategic Long-Term Vision

By securing Samba.com, the company boosts its online presence, reinforces brand consistency, and offers a smoother experience for its users.

CoreLogic Rebrands to Cotality with Cotality.com, Embracing a Bold Vision for the Future of the Property Industry

CoreLogic, a leading information services provider of financial, property, and consumer information, analytics, and business intelligence, has rebranded to Cotality.

Doormat Rebrands to Ownright, Backed by $4.5M CAD and a New Domain Ownright.com

In March 2025, Doormat, a Canada-based law service company for real estate transactions, rebranded to Ownright.

Why do Proptech Companies Rebrand? Lessons from 13 Successful Cases

Let’s explore why proptech companies rebrand and look at some successful examples.

From AtlanticRestorationCT.com to Houzpital.com: A Smart Move That Expands Horizons

Investing in the shorter, more distinctive EBM domain Houzpital.com eliminates the geographic restriction and gains a more flexible, scalable, and globally recognisable brand identity with a broader service scope.  

Binks.com: The Next Chapter for Carlisle Fluid Technologies’ Brand Evolution

Carlisle Fluid Technologies has rebranded to Binks, adopting a name with deep industry roots and strong market recognition.

ShippingTree Rebrands to Kase, Secures Kase.com

ShippingTree, a leading provider of direct-to-consumer, retail, and omnichannel order fulfillment services, has rebranded to Kase.

From SparkCognition to Avathon: A Shorter Name for a Stronger AI Future

The company has moved from SparkCognition.com to Avathon.com, a strategic shift that strengthens its digital presence.

From BotGuard to Blackwall.com: A Bold Rebrand, a Strategic-Grade Domain, and €45M to Scale

Cybersecurity firm BotGuard has officially rebranded to Blackwall, a name that embodies strength, protection, and a relentless commitment to securing digital infrastructure.

Why do Fintech Companies Rebrand? Lessons from 20 Successful Cases

Let’s explore why fintech companies rebrand and look at some successful examples.

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