naming

Aktiia Raises $42 million, Rebrands to Hilo with Hilo.com

For its new identity, the company secured the Exact Brand Match (EBM) domain name Hilo.com.

Melissima Secures Global Recognition by Shifting from Melissima.com.tr to Melissima.com

Melissima is a Turkish company specialising in formulating, designing, and producing cosmetics and personal care products, including perfumes, body sprays, deodorants, air fresheners, and hygiene items. With headquarters in Istanbul and operations spanning in-house R&D, design, and manufacturing, the company delivers tailored solutions under its own label and private label agreements. Its products are distributed […]

GoTo: A Naming Strategy Rooted in User Familiarity

As the GoTo product line gained traction, the company rebranded in 2022 to GoTo, aligning its name with what customers already recognised and trusted.

Four Letters. No Confusion: The power behind Tiny.com

Tiny’s 2022 transition from TinyCapital.com to Tiny.com was a clear step forward in brand consistency and digital presence.

Why do Legaltech Companies Rebrand? Lessons from 11 Successful Cases

Let’s explore why legaltech companies rebrand and look at some successful examples.

100+ Trading Platforms and Their Domain Name Choices

Our analysis of 120 trading platforms shows a clear preference for Exact Brand Match (EBM) domains combined with the .com extension.

A2 Hosting Becomes Hosting.com to Build the World’s Most Trusted Hosting Brand

In April 2025, A2 Hosting, a trusted name in the web hosting world for over two decades, officially rebranded to hosting.com.

Miracle Mile Advisors Rebrands to Composition Wealth, Secures CompositionWealth.com and Composition.com

Composition Wealth has invested in both the CompositionWealth.com and Composition.com domain names.

MultiPlan Becomes Claritev with Claritev.com, Reflecting Transformation and Future Vision

MultiPlan, a technology, data, and insights company focused on making healthcare more affordable, transparent, and fair, has rebranded to Claritev.

​Legaltech Startup Xayn Rebrands to Noxtua, Secures €80.7M Series B 

The company owns both Noxtua.ai and the Exact Brand Match (EBM) domain Noxtua.com, demonstrating a smart domain strategy that reinforces brand consistency and credibility.

From Agrovision to Fruitist: Building a Global Brand on Fruitist.com

As part of the rebrand, the company launched its new home online at Fruitist.com.

Leya Rebrands to Legora, Introducing New Features and New Domain Legora.com

For its new identity, Legora secured the Exact Brand Match (EBM) domain name Legora.com.

Previous page Next page