SB RSSMeet Catherine Downes. Catherine has over 25 years of marketing and communications consulting experience, and she recently set up AskCatherine; where she helps entrepreneurs run successful marketing and communications without the huge resources of large corporations.
Today our guest is Theresa “Sam” Houghton. Sam is a writer at heart, certified health coach, and content creator that uses her expertise to bring a unique perspective to content marketing.
Overview Martech, also known as Marketing Technology, refers to the software and technology tools marketers use to achieve their goals by measuring marketing campaigns, optimizing and personalizing communications with customers, and maximizing sales. Such tools can be SEO tools, marketing platforms, CRMs, CDPs, DXPs, experience platforms, and others. With the commercialization of personalized location-based services […]
Saas platform Whatagraph raised $7.2 million at the Series A funding round. Whatagraph is a Saas marketing platform.
What big brands utilize NFTs to enhance their image, attract new consumers, interact differently with the existing ones, and create new sources of income?
James Buckley, the founder of BeQuest, on how to pick a good brand name for your brand.
Let us take a look into the past and see how things were done, how we do them now, and admit that, sometimes, not old days were better.
As your brand name, along with the matching domain name, helps you differentiates your brand, we asked 9 experts for their advice on how to use a domain name in your digital marketing strategy. Here’s what they said.
In this interview, Graham talks about his brand, the origin of the name SickWeather and how putting the right domain name strategy in place enhances your marketing efforts.
Acquiring the most expensive domain names as the cheapest way to market your business online.
CMO survey shows that developing effective brand names is getting harder and is more important in the digital economy.
Color is a component that makes an influence, as is design and branding.
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