domains

Rent-A-Center Undergoes Rebranding as Upbound Group, Retains Retail Brand Names

Rent-A-Center, a Plano-based company that operates over 2,400 Rent-A-Center retail units across the U.S., Mexico, and Puerto Rico, as well as Acima’s third-party, virtual lease-to-own solutions and RAC’s Acceptance Now flexible leasing unit, has undergone a significant rebranding effort.

Empowering Women Entrepreneurs: A Look into the World of Women-Founded Brands and Their Naming Strategies

Let’s take a closer look at some of these successful female entrepreneurs, their brands, and naming strategies.

From Compromise to Premium: 100+ Businesses That Upgraded to Their Perfect Domain Name

Startups often launch with a compromise domain name that does not accurately reflect their brand vision. As those brands grow and prove their concept, they realise the critical role that the right domain can play in their success.

A Short Guide to Buying a Premium Domain Name

We shortly describe the process of acquiring a premium domain name. Note not all cases are the same, but those are the most common steps.

Schlesinger Group Rebrands to Sago: A Symbol of the Future and a Clear Reflection of the Company's Current Position

In addition to moving to a stronger and simpler brand, Sago has also invested in an exact brand match CVCV domain name – Sago.com. CVCV domain names are increasingly popular among businesses that want to establish a strong brand identity. These short, easy-to-pronounce and memorable words have a positive and bouncy sound, making them appealing to customers of different languages and cultures. 

Beyond the Ordinary: Comparing Yachts and Premium Domains as Exclusive Investments

In this article, we’ll have some fun comparing yachts and premium domains.

Monthly Funding Report: February 2023 Funded Startups and Their Domain Name Choices

Out of 530 companies analysed, the overwhelming majority of 361 chose to invest in the .com extension, indicating its continued dominance as the most popular and trusted domain name choice for businesses.

From Spade.dev to Spade.com: A Domain Upgrade to Support Business Growth

In February 2023, Spade secured $5 million in its seed funding round, led by Andreessen Horowitz. Y Combinator, Gradient Ventures, Dash Fund, and a group of angel investors from Square, Alloy, Coinbase, MANTL, and Venmo also participated in the round, bringing the total funding to $6.1 million.

Top 100 Most Inspiring Brands 2022 by Wunderman Thompson and Their Domain Name Choices

A domain strategy is an essential component of building a strong brand identity that inspires customers to engage with a business.

From Boutique to Brand: Ksenia's Journey of Personal Branding in Luxury Jewellery

Ksenia is the creator of the high-end jewellery brand Ksenia Mirella. Her collections are not just about looking beautiful – they have a deeper meaning and are full of symbols. Ksenia believes that symbols, shapes, and stones are important, and this belief is reflected in each piece of jewellery she creates.

The Art of Managing Multiple Personas and Brands: Insights from Mark Herschberg

Today our guest is Mark Herschberg, a skilled executive with cybersecurity expertise capable of connecting business and technology.

From Tendermint to Ignite: A Rebranding that Sparks Change on the Frontier of Web 3

The name “Ignite” perfectly encapsulates the company’s mission of sparking change and action within the blockchain industry. It symbolises a starting point for growth and innovation, inspiring creators to build the next breakthrough in blockchain technology, and encouraging users to embrace these services. 

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