domains

How Direct Navigation and Exact Brand Match (EBM) Domains Combat Google’s Growing Influence

Investing in an EBM domain simplifies the user experience and directly affects major key metrics like customer acquisition cost, lifetime value and more.

App4Legal Rebrands to Lexzur, Aiming for Accelerated Expansion in Europe

App4Legal, a provider of all-in-one legal tech solutions, has rebranded to Lexzur with the new slogan, “Efficiency Amplified”.

RunPod Secures $20M in Seed Funding and Upgrades to RunPod.com 

Following its successful funding round, the company has decided to secure its Exact Brand March (EBM) domain name RunPod.com.

Watch Fury vs Usyk on DAZN.com: The Rise of a Global Sports Broadcasting Leader

The upcoming boxing match between Tyson Fury and Oleksandr Usyk, dubbed the ‘Fight of the Century,’ is a highly-anticipated event that brings back memories of the golden era of heavyweight boxing.

Unicorn Companies 2023 and Their Domain Name Choices

We will analyse several companies that reached unicorn status in 2023. Our focus will be on their naming and domain strategies, exploring how they’ve crafted their brand identities and solidified their online presence in the market.

Carry's Evolution: From Ocho to CarryMoney.com and Now Carry.com

Owning Carry.com greatly enhances Carry’s online presence, sending a strong message to clients and investors.

StepSecurity Raises $3 Million in Seed Funding and Upgrades to StepSecurity.com 

StepSecurity, a company specialising in protecting CI/CD pipelines and infrastructure, raised $3 million in seed funding.

Gympass Rebrands to Wellhub to Reflect Expanded Wellness Services and IPO Preparations

Previously focused on gym memberships, Gympass rebranded to Wellhub in April 2024 to reflect its expanding range of services. 

From GetWallo.com to Wallo.com: Raising the Bar for Online Financial Management

The finance management company Wallo acquired the Exact Brand Match (EBM) domain Wallo.com, reflecting its commitment to making financial management more manageable and accessible.

Berg.com Acquired by BERG Toys: Paving the Way for Versatility and Scalable Growth 

BERG is a Dutch company founded in 1985 by Henk van den Berg, specialising in the design and manufacture of outdoor toys such as go-karts, trampolines, and pedal-powered vehicles.

From .academy to .com: FACExpert's Journey to a More Inclusive Brand

FACExpert invested in the Exact Brand Match (EBM) domain FACExpert.com. This move prevents potential traffic loss and positions the brand for broader pursuits, maintaining a solid and flexible online presence as it grows.

Inpsyde Rebrands to Syde, Reflecting Company Evolution with Clearer, Accessible Identity

Europe’s biggest WordPress agency Inpsyde has changed its name to Syde.

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