SB RSSJessy Lai, Co-founder, Nexus Inc., talks about the origin of the brand name, their choice of domain name and why you shouldn’t rush into starting a company.
In April 2020, Accor acquired the domain All.com upgrading from all.accor.com subdomain. Clearly the shorter the name the easier it is to remember. And the easier it is to remember then the more likely customers will go to the right website.
Jessica Hendrawidjaja, CMO of Shipper, shared the story behind the brand, its name, and why the domain name Shipper.id makes sense their business.
Joel Runyon, the guy behind IMPOSSIBLE, talks about his source of inspiration for starting the brand, the name IMPOSSIBLE and why entrepreneurs should value their brand. What is the story behind IMPOSSIBLE? I started IMPOSSIBLE as a personal challenge to live a more interesting life. It started off as a blog about me trying to do more interesting things with my life. […]
Kathryn Ross, brand manager at Phrase, was more than happy to share with us what were the reasons behind acquiring the domain Phrase.com, what effects they immediately noticed after the upgrade from PhraseApp.com and how the word “app” obstructed the brand from growing further.
Susan Lindner, the Founder and CEO of Emerging Media, answered our questions about the origin of the brand name, who owns their EBM domain Emergingmedia.com and why they couldn’t get it, and why consistency is the key to successful branding.
In this interview, Harry shared the story behind his brand, his naming strategy, and why he opted for the domain Fullcast.co.
Jeremy Bryant, Co-Founder of Mealshare, talks about snagging the domain name Mealshare.ca, their business model, and making the world a better place.
Yael Tamar, CMO and Partner at SolidBlock, answered our questions about the idea for SolidBlock, naming, and the importance of having an online presence.
In October 2017, Chime upgraded from the domain ChimeBank.com to the EBM (Exact Brand Match) Chime.com that was acquired from Chime Interactive.
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