SB RSSFounded in 2012, OneFitStop began with the intention of serving personal trainers. The startup has subsequently expanded into an enterprise end-to-end platform for increased member engagement, backed by business management tools for fitness organizations looking to expand. Entrepreneurs sometimes find themselves stuck in a name they picked when their emphasis was more focused, whether it’s […]
VisualWebsiteOptimizer is a leader in A/B testing, offering a platform for growing businesses to conduct visitor research, run experiments, and other related services. In 2014 the company launched A/B testing for iOS apps and rebranded as VWO, followed by a domain name upgrade to vwo.com. At that time, VWO had already positioned itself as a […]
Fleksy is a private virtual keyboard SDK enabling companies to create unimaginable products. We discuss with Olivier Plante, CEO of Fleksy, the idea behind the business, their choice of the domain name, and why having an online presence is essential for their brand. Can you tell us a little bit about yourself and how Fleksy got […]
Dedoco is a digital DMaaS (document management-as-a-service) platform, that focuses on protecting data privacy and document security for companies, leveraging on blockchain technology. We talked with Daphne Ng, Co-Founder and CEO of Dedoco, about the origin of the brand name and why getting the exact brand match domain name was crucial to them. Can you […]
Founded in 2011, SmartyStreets began as intelligent address validation software for the United States. Companies like Microsoft, NASA, Netflix, DHL, and many more use SmartyStreets to process billions of addresses every day. SmartyStreets shortened its name to Smarty.com to reflect its new direction as a “worldwide location data intelligence.” Our SmartyStreets name has become too […]
Blank Ventures Fund launched in early 2022 by three experts in early-stage funding Hannah Chelkowski, Abhinav Tiwari, and Antoine Nivard. In April 2022, the Fund made its first contribution to Playbook’s $18 million Series A round. The company has chosen not to compromise on its domain name and invested in the one-word, exact brand match […]
Caribou initially launched as an auto refinancing business called MotoRefi in 2016. As the company grew and became successful, it kept adding new services and products to its portfolio. The brand name MotoRefi soon became limiting, leading to a rebrand to Caribou. This more generic name avoids the restrictions implied by the original brand name and opened broader markets to the company.
Comet ML is a machine learning (ML) development platform based in the United States that allows data scientists to track datasets, code changes, experimentation history, and production models automatically, resulting in increased efficiency, transparency, and reproducibility. In only a few years since its launch, the company has attracted more than 150 customers and expanded its workforce globally.
US-based car insurance company Root has secured the premium domain name Root.com. Founded in 2015, the app-based company has quickly gained public attention with personalized, affordable coverage and services like free Lyft credits. Root went public in 2020, raising almost three-quarters of a billion dollars.
Backed by Y Combinator S17, Muzmatch is a Muslim dating and marriage app with 6 million users worldwide. The company has recently rebranded to Muzz, following trademark infringement case loss of Match Group under allegations of unfairly benefiting by use of the descriptive word ‘match’. It’s official. We lost our legal fight. muzmatch is dead. […]
After a career in financial services, Christian set up Rensair in 2020 to produce the air purifier originally invented by his father for hospitals. Rensair now has operations on 3 continents to meet demand driven by the pandemic. We talk with Christian about the origin of the brand name, why they chose Rensair.com as a […]
Meet Printify – a leading print-on-demand company with a mission to empower entrepreneurs to build their own businesses, independently. James Berdigans, CEO & Founder of Printify, talks for our Names With Stories series about the original source of inspiration for starting the company, what’s the meaning behind the brand name, and what’s new and interesting in their […]
