domain name

Top 100 Most Inspiring Brands 2022 by Wunderman Thompson and Their Domain Name Choices

A domain strategy is an essential component of building a strong brand identity that inspires customers to engage with a business.

From Boutique to Brand: Ksenia's Journey of Personal Branding in Luxury Jewellery

Ksenia is the creator of the high-end jewellery brand Ksenia Mirella. Her collections are not just about looking beautiful – they have a deeper meaning and are full of symbols. Ksenia believes that symbols, shapes, and stones are important, and this belief is reflected in each piece of jewellery she creates.

The Art of Managing Multiple Personas and Brands: Insights from Mark Herschberg

Today our guest is Mark Herschberg, a skilled executive with cybersecurity expertise capable of connecting business and technology.

From Tendermint to Ignite: A Rebranding that Sparks Change on the Frontier of Web 3

The name “Ignite” perfectly encapsulates the company’s mission of sparking change and action within the blockchain industry. It symbolises a starting point for growth and innovation, inspiring creators to build the next breakthrough in blockchain technology, and encouraging users to embrace these services. 

Pactera EDGE Becomes Centific to Reflect Its Evolution and Growth as a Leading Digital Solutions Provider

Centific is a global digital and technology services company, is dedicated to designing, building, and optimising human-centric intelligent digital platforms. 

Strengthening Brand Recognition and Credibility: Faraway.gg Upgrades to Faraway.com

Faraway is a new and innovative game studio that has set itself apart by using blockchain technology to create truly player-driven and decentralised gaming economies. Faraway is the studio behind Mini Royale: Nations, the first live multiplayer game on Solana. 

Brand Building and Connecting with Your Customers: A Conversation with Monica Sharma-Patnekar

Today our guest is Monica Sharma-Patnekar. She’s an e-commerce brand mentor and consultant with 17-plus years of experience building purpose-driven brands. She has worked with Fortune 500 companies and coached premium partners to Google.

ESHA Research and FoodLogiQ Join Forces to Transform the Food Industry with Rebrand to Trustwell

In October 2022, ESHA Research and FoodLogiQ merged to form a new organisation called Trustwell. According to a press release, this strategic merger will provide the food industry with unparalleled capabilities to extend product development and nutritional analysis with supplier compliance, enhanced traceability, and automated recall management.

Jasper Colin Drops "Research" From its Name to Reflect an Expanded Suite of Services

In February 2023, the company underwent a rebranding exercise, dropping the descriptive word “Research” from its name. This strategic move helps the company expand beyond traditional research and analysis services. The rebranding is a reflection of the company’s transformation to a comprehensive data intelligence provider, offering an expanded suite of services.

KemPharm Transforms into Zevra, Focused on Advancing Rare Disease Therapeutics

KemPharm, a rare disease therapeutics company, changed its name to Zevra Therapeutics. The rebrand signifies the company’s amplified commitment and focuses towards creating innovative, patient-centred therapies for rare conditions that have limited or no existing treatments available.

Weekly newsletter of SmartBranding - Issue #11

Your domain name is a critical component of your brand identity, so choosing the right one is crucial.

Credence Security Accelerates Growth and Innovation with Rebranding to TRINEXIA, Unifying its Sister Companies Under One Brand Identity

As part of its rebranding efforts, the company also made the strategic decision to adopt a new domain name, TRINEXIA.com. The move to a shorter, exact match .com domain name can enhance the brand’s credibility and professionalism, helping it stand out from competitors online.

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