business

Electra Invested in Both .co and .com Domains to Secure Its Online Presence and Brand Success

Electra is a US-based startup on a mission to “slash carbon emissions from the US electrical grid by 2030”. The company acquired electra.co in April 2022 and shortly after invested in the exact brand match name electra.com. Domain name upgrades are often seen when startups launch on a compromise extension due to budget restraints.

RentPath Marking the Company’s Most Significant Evolution with a Rebrand to Rent.com

After its significant growth in the last year, RentPath announced a rebrand to Rent. and has updated its primary website, Rent.com. Along with the rebrand, Rent has rolled out a series of new products and features. 

JIT Services Rebrands as Sagiliti to Protect Its Brand and Capture Upcoming Opportunities

Founded in 1991, JIT Services provides energy and sustainability consulting, helping Fortune 500 companies and multifamily housing developers lower their carbon footprint and save money.

Dune Analytics Opens up to a Lot More Than Just Analytics with Dune.com Upgrade

Dune Analytics is a Web 3 data platform allowing users to create SQL queries on blockchain data for free. The results are visualised as charts. Dune recently simplified its brand name, dropping the word “analytics” and, invested in the premium one-word domain name Dune.com.

Hoka One One Simplifies its Name to Avoid Confusion, Secures Hoka.com

Founded in 2009 by Nicolas Mermoud and Jean-Luc Diard, Hoka One One is an athletic shoe company that designs and markets running shoes. Nicolas and Jean-Luc wanted to create a shoe that would allow them to run faster downhill. This is how the Hoka One One running shoes were created. The shoes have an oversized […]

May 2022 Funded Startups and Their Domain Names Choices

Crunchbase data shows that global venture funding in May 2022 totaled $39 billion, the first time it fell below $40 billion in almost a year. Overall, VC financing plummeted 14% month over month in May from $45 billion in April. For comparison, it was $49 billion last May, 20% up from the current figures. The […]

EGT Interactive Rebrands to Amusnet to Embrace New Opportunities

EGT Interactive is a Bulgaria-based online gaming software developer. The company recently rebranded to Amusnet Interactive to drive further growth and embrace new opportunities.  With this rebrand, the company decided to stay one step ahead by evolving to a new brand name that better reflects its core offering and company values. Our new Amusnet Interactive […]

NFT Giant Yuga Labs Highlighted Its Leading Market Position with an Upgrade to Yuga.com

Yuga Labs has undoubtedly discovered the key to success, so upgrading to the exact brand match domain Yuga.com name looked like the most logical next step on its path to worldwide market supremacy.

I don’t need to invest in a domain name, everyone finds me on Google anyway…or do they?

Here are some highlights that will make you think twice about investing in a strong domain name and building an independent brand on it.

VisualWebsiteOptimizer makes its customers' life easier with a rebrand to VWO.COM

VisualWebsiteOptimizer is a leader in A/B testing, offering a platform for growing businesses to conduct visitor research, run experiments, and other related services. In 2014 the company launched A/B testing for iOS apps and rebranded as VWO, followed by a domain name upgrade to vwo.com. At that time, VWO had already positioned itself as a […]

Names with stories: The story behind Fleksy.com

Fleksy is a private virtual keyboard SDK enabling companies to create unimaginable products. We discuss with Olivier Plante, CEO of Fleksy, the idea behind the business, their choice of the domain name, and why having an online presence is essential for their brand. Can you tell us a little bit about yourself and how Fleksy got […]

Names with stories: The story behind Dedoco.com

Dedoco is a digital DMaaS (document management-as-a-service) platform, that focuses on protecting data privacy and document security for companies, leveraging on blockchain technology. We talked with Daphne Ng, Co-Founder and CEO of Dedoco, about the origin of the brand name and why getting the exact brand match domain name was crucial to them. Can you […]

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