branding

Why do Legaltech Companies Rebrand? Lessons from 11 Successful Cases

Let’s explore why legaltech companies rebrand and look at some successful examples.

100+ Trading Platforms and Their Domain Name Choices

Our analysis of 120 trading platforms shows a clear preference for Exact Brand Match (EBM) domains combined with the .com extension.

A2 Hosting Becomes Hosting.com to Build the World’s Most Trusted Hosting Brand

In April 2025, A2 Hosting, a trusted name in the web hosting world for over two decades, officially rebranded to hosting.com.

Digital Assets in Estate Planning: Protect Your Domain Names Before It’s Too Late

Despite their growing financial and strategic importance, domain names are often among the most overlooked assets during estate planning.

Miracle Mile Advisors Rebrands to Composition Wealth, Secures CompositionWealth.com and Composition.com

Composition Wealth has invested in both the CompositionWealth.com and Composition.com domain names.

MultiPlan Becomes Claritev with Claritev.com, Reflecting Transformation and Future Vision

MultiPlan, a technology, data, and insights company focused on making healthcare more affordable, transparent, and fair, has rebranded to Claritev.

XBT.com Acquisition Underscores Ongoing Strength in Domain Name Investments

The acquisition of XBT.com, alongside other major deals, signals that domain names continue to hold considerable strategic importance.

​Legaltech Startup Xayn Rebrands to Noxtua, Secures €80.7M Series B 

The company owns both Noxtua.ai and the Exact Brand Match (EBM) domain Noxtua.com, demonstrating a smart domain strategy that reinforces brand consistency and credibility.

From Agrovision to Fruitist: Building a Global Brand on Fruitist.com

As part of the rebrand, the company launched its new home online at Fruitist.com.

Leya Rebrands to Legora, Introducing New Features and New Domain Legora.com

For its new identity, Legora secured the Exact Brand Match (EBM) domain name Legora.com.

ShipTracks Unveils Broader Vision with Rebrand to Carga and Transition to Carga.com

The rebrand also includes a transition from ShipTracks.com to the shorter, more memorable Carga.com.

Chesapeake and Southwestern Rebrand as Expand Energy with New Name and Exact Brand Match (EBM) Domain

The transition to Expand Energy represents a strategic leap into a future shaped by scale, sustainability and stronger global engagement.

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