branding

Kolonial.no rebrands to Oda

Since Kolonial.no has developed the world’s most efficient online store for groceries, it has decided it is time for another step forward.

Names with stories: The story behind SaveToFuture.com

In this interview, we have a chance to ask Mr. Sergey Zubkov about his idea for starting SaveToFutre, what is the value and importance of owning an exact brand match domain name, and why protecting a client’s personal data is so important to their business.

March 2021 recap: Which brands and domains made headlines

Welcome to the third month of the year! Let us review some of the most interesting branding and domain name news we observed in the past 31 days.

Entercom rebrands to Audacy

After more than 50 years as Entercom Communications, the Philly-based national radio giant is changing its name to Audacy.

The trends and best practices around naming a brand: Interview with Mark Gunnion

Choosing your company’s moniker is one of the most important decisions you’ll make when you start a new brand, so we discuss with Mark Gunnion the trends and best practices around naming a company.

Names with stories: The story behind VersusGame.com

To get a deeper insight into the story behind VersusGame.com, we talk with John Vitti, CEO of Versus Game, about the origin of the company name, their domain name choice, and why consistency is the key to business success. What is the story behind VersusGame? I remember the office culture and how everyone would gather around […]

Angie’s List rebrands to Angi

In an attempt to highlight the other housing-related businesses and services under their umbrella, Angie’s List rebranded as Angi in March 2021.

The value of a category killer domain: Interview with Yigal and Rinat Ben Efraim

STANDS4 started back in 2001 by husband and wife Yigal and Rinat Ben Efraim. This is the story behind the brand.

FrontApp.com Upgrades to Front.com

Only a few months ago, in March 2021, this company had raised $59 million. Front has recently invested in the EBM (exact brand match) domain name Front.com, upgrading from FrontApp.com.

Names With Stories: The story behind ExplodingTopics.com

Brian Deen, the Co-founder of Exploding Topics, talks about their rebranding from Trennd to ExplodingTopics, why a brand name is super important for any brand and what are the most 3 important things in the world of business.

MyChewy.com upgrades to Chewy.com

From Mr. Chewy to MyChewy to Chewy.com – learn more about the story of that startup from idea to IPO.

February 2021 recap: Which brands and domains made headlines

Let us review some of the most interesting branding and domain name news we observed in the past 28 days.

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