branding

The value of a category killer domain: Interview with Yigal and Rinat Ben Efraim

STANDS4 started back in 2001 by husband and wife Yigal and Rinat Ben Efraim. This is the story behind the brand.

FrontApp.com Upgrades to Front.com

Only a few months ago, in March 2021, this company had raised $59 million. Front has recently invested in the EBM (exact brand match) domain name Front.com, upgrading from FrontApp.com.

Names With Stories: The story behind ExplodingTopics.com

Brian Deen, the Co-founder of Exploding Topics, talks about their rebranding from Trennd to ExplodingTopics, why a brand name is super important for any brand and what are the most 3 important things in the world of business.

MyChewy.com upgrades to Chewy.com

From Mr. Chewy to MyChewy to Chewy.com – learn more about the story of that startup from idea to IPO.

February 2021 recap: Which brands and domains made headlines

Let us review some of the most interesting branding and domain name news we observed in the past 28 days.

Learn from the best: Bob Iger on branding

Needless to say, if there’s anyone who knows a thing or two about brands and branding, it is Bob Iger. Here are some highlights on the topic of brands and branding that we find invaluable and relevant to our audience.

Then and Now: How Branding and Marketing Have Changed

Let us take a look into the past and see how things were done, how we do them now, and admit that, sometimes, not old days were better.

Names with stories: The story behind TECHVED.com

Neha Modgil, Co-founder & COO of TECHVED, discusses the brand name TECHVED, why securing the ideal domain TECHVED.com was important for the brand, and how did they become pioneers of digital transformation. What is the story behind TECHVED? TECHVED emerged in 2007, which is 14 years ago. At that time India was just developing in the […]

ThinkAhead.com Upgrades to Ahead.com

AHEAD upgraded its domain name from ThinkAhead․com to the EBM domain Ahead.com in February 2021.

SocialSurvey rebrands to Experience.com

The switchover from SocialSurvey.com to Experience.com has happened in February 2021. The company upgraded its domain from SocialSurvey.me to SocialSurvey.com, and finally to Experience.com.

A Lucky Year for Chinese Brands

A New Chinese Year is about to start, and we are using it as an excuse to take a deeper look at Chinese brands and e-commerce trends.

TeslaMotors.com Upgrades to Tesla.com

Tesla Motors upgraded to Tesla to match the company’s wider offering. Find out more about why Elon Musk invested $11 Million in a domain name.

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