Beachbody Rebrands to BODi: A Move Towards Embracing Authenticity and Personalisation in Pursuit of Health and Fitness Goals

Beachbody, a subscription-based digital fitness and nutrition platform, is changing its name to BODi to reflect its new Health Esteem category. This new approach rejects the traditional playbook of pursuing a healthy lifestyle based on self-criticism, which Beachbody used to follow.

Previous page Next page