SB RSSWe will analyse several companies that reached unicorn status in 2023. Our focus will be on their naming and domain strategies, exploring how they’ve crafted their brand identities and solidified their online presence in the market.
The majority of companies (276 out of 505) have opted for exact brand match domain names, which ensures their brand protection and fosters trust among customers and business partners.
Let’s look at some notable rebrands of 2023 and the reasons behind these name changes.
The majority of companies have invested in exact brand match domain names, a decision that not only safeguards their brand online but also shields them from issues like traffic and email leaks.
On June 5, 2023, the annual Fortune 500 list was released, showcasing America’s largest corporations based on their 2022 fiscal year revenue.
Nearly half of the companies on the list have chosen to operate on exact brand match domains are highly valuable in establishing a unique online identity, enhancing brand recognition, trust, and customer engagement.
257 companies operate with Exact Brand Match (EBM) domain names. For any business, especially startups, matching the domain name to the company’s brand name is essential because it creates instant credibility, trust, and respect.
Out of 466 companies analysed, the overwhelming majority of 319 chose to invest in the .com extension, indicating its continued dominance as the most popular and trusted domain name choice for businesses.
The majority of companies (328 out of 502) opted for the popular “.com” domain extension, which has long been associated with credibility and trust in the online world.Â
The latest data on domain name extensions for April-funded companies shows that “.com” continues to be the most popular option, with 353 companies choosing it as their domain name extension.
Out of 530 companies analysed, the overwhelming majority of 361 chose to invest in the .com extension, indicating its continued dominance as the most popular and trusted domain name choice for businesses.
.com extension is the preferred choice among the companies on our list, with 373 out of 525 securing a .com domain name for their online presence. Customers worldwide naturally tend to trust .com as it has been dominating the internet for decades.
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