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Sword Health upgrades to Sword.com, signaling maturity and long-term brand intent
By SmartBranding Team access_time 1 min read

Sword Health, a company pioneering AI-powered physical therapy, has upgraded its domain from SwordHealth.com to Sword.com.

Why now?

Domain upgrades often coincide with milestones, and Sword Health is no exception. In June 2025, the company announced a $40M raise and the launch of its mental health product. With a growing suite of services and a global footprint, the brand needed a domain that matched its trajectory, bigger, broader, and more memorable.

Sword.com is a rare, one-word domain that captures attention, commands authority, and creates instant trust. The upgrade solves:

  • Credibility gaps: A shorter, stronger name projects confidence, especially in healthcare and enterprise sales.
  • Communication errors: No more clarifying “SwordHealth with an H” on calls or in emails.
  • Brand consistency: All products – physical or mental health – can now sit under a unified, scalable brand.

What does it signal?

Moving to Sword.com signals that the company is no longer just proving its concept but is now executing at scale. It’s a strategic move that tells investors, partners, and consumers: we’re here to lead, not blend in.

This kind of upgrade is foundational. Companies investing in domains strategically are investing in the long game: brand strength, clarity, and market dominance.

Who was behind it?

The transaction was facilitated by Brannans, with seller Braden Pollock and advisor Andrew Miller of Hilco Digital guiding the deal to a smooth close. Details were shared by Brannans founder David Clements in a LinkedIn post.

domain names funding health upgrades