Yael Tamar, CMO and Partner at SolidBlock, answered our questions about the idea for SolidBlock, naming, and the importance of having an online presence.

In this interview with Snorri Bjarnvin Jónsson from Captain, we talk about the company’s brand philosophy, what is the meaning behind the name, and what are some future plans for the company.

In June 2019, Jamba Juice dropped the word “Juice” to reflect its wider range of products. The 850-unit chain acquired the exact brand match domain name Jamba.com upgrading from JambaJuice.com.

Colin Green answered our questions on how was the idea for Captain Chocolate born, what was the reason he decided to name his brand “Captain Coffee” and why he changed it later to “Captain Chocolate”. Here, he shares lessons he learned along the way.

Richie Finney, Captain Fawcett’s founder, shares the lessons he’s learned along the way, from thinking about the brand name to finding product/market fit.

As a lot of traffic was lost on users typing in Zoom.com, a domain they did not own, so the company decided to acquire Zoom.com in December 2018.

In October 2017, Chime upgraded from the domain ChimeBank.com to the EBM (Exact Brand Match) Chime.com that was acquired from Chime Interactive.

Mondo announced it’s saying goodbye to the name “Mondo” in June 2016.