Spline upgraded its domain name from Spline.design to the EBM (Exact Brand Match) Spline.com in April 2021

Since Kolonial.no has developed the world’s most efficient online store for groceries, it has decided it is time for another step forward.

Welcome to the third month of the year! Let us review some of the most interesting branding and domain name news we observed in the past 31 days.

Choosing your company’s moniker is one of the most important decisions you’ll make when you start a new brand, so we discuss with Mark Gunnion the trends and best practices around naming a company.

The British manufacturer behind Lysol, Clearasil and Durex, announced it would rebrand itself and be known simply as Reckitt (which is the only name most people ever called it anyway).

In an attempt to highlight the other housing-related businesses and services under their umbrella, Angie’s List rebranded as Angi in March 2021.

LinkTree was created in 2016 when brothers Alex and Anthony Zaccaria teamed up with their friend, Nick Humphreys, and the site was created in six hours. They had no clue that LinkTree would grow into a platform with a much bigger vision.

Let us review some of the most interesting branding and domain name news we observed in the past 28 days.

Needless to say, if there’s anyone who knows a thing or two about brands and branding, it is Bob Iger. Here are some highlights on the topic of brands and branding that we find invaluable and relevant to our audience.

Why did MassDrop.com drop the “mass” from its name? Find out about the reasoning behind this great brand upgrade.