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SmartBranding Interview Guidelines
By SmartBranding Team access_time 2 min read

About the series: SmartBranding builds knowledge on naming, branding, and domain names as brand assets. We want more entrepreneurs to make better choices when building solid brands online. We share the interviews on TwitterMediumLinkedinYouTube, and selected ones – with our mailing list. You can be a guest in writing, in video format, or on our podcast.

Topics: Our audience consists of entrepreneurs, marketing professionals, and investors. We want to uncover your experience with naming and branding your business so that others can learn from it.

Duration: Up to 30 minutes for the video and podcast interviews, no limits for the written interviews.

Ideal Guests: Entrepreneurs, marketing, naming, branding, rebranding professionals, investors.

Typical Questions:

  1. Tell us a little bit about yourself? What did you do before you started your business?
  2. How was the idea for your business born?
  3. What does your company do? Who can benefit from it?
  4. How did you name your brand?
  5. What was the reasoning behind choosing the current name?
  6. What domain name did you choose for the business? What is your experience with it?
  7. What is your biggest challenge with this business? Have you overcome it and how?
  8. What advice would you give to someone looking to start a business when it comes to naming their brand?
  9. What are some trends, interesting news, dos and don’ts in your space?
  10. Depending on your area of expertise we can add specific questions to highlight what you are knowledgeable about and where you feel you can add value for our audience. You are welcome to suggest questions yourself too, please do that before booking a time for an interview.

Promotion: At the end of the interview, you are welcome to promote your business and services. We will include links in the post and tag your social media accounts.