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SmartBranding Interview Guidelines
By SmartBranding Team access_time 2 min read

About the series: SmartBranding is building up knowledge on the topic of naming, branding and domain names as brand assets. We want more entrepreneurs to make better choices when it comes to building strong brands online. The interviews are shared on TwitterMedium account, Linkedin, YouTube, and selected ones – with our mailing list. You can choose to do the interview in writing, or in video format.

Topics: Our audience consists of entrepreneurs, marketing professionals and investors. We want to uncover your experience with naming and branding your business so that others can learn from it.

Duration: 30 – 40 minutes for the video interviews, no limits for the written interviews.

Ideal Guests: Entrepreneurs, marketing, naming, branding, rebranding professionals, investors.

Typical Questions:

  1. Tell us a little bit about yourself? What did you do before you started your business?
  2. How was the idea for your business born?
  3. What does your company do?
  4. How did you name your brand? What was the reasoning behind choosing the current name?
  5. What domain name did you choose for the business? What is your experience with it?
  6. What is your biggest challenge with this business? Have you overcome it and how?
  7. What advice would you give to someone looking to start a business when it comes to naming their brand?
  8. What do you know about premium domains and what do you feel is their role in building successful brands?
  9. Where do you fell your knowledge about domains as brand assets can improve?
  10. Depending on your area of expertise we can add specific questions to highlight what you are knowledgeable about and where you feel you can add value for our audience. You are welcome to suggest questions yourself too, please do that before booking a time for an interview.

Promotion: At the end of the interview you are welcome to promote your business and services. We will include links in the post as well as tag your accounts on social media.