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SmartBranding Interview Guidelines
By SmartBranding Team access_time 3 min read

Basic Interview Introduction

About the series: SmartBranding builds knowledge on naming, branding, and domain names as brand assets. We want more entrepreneurs to make better choices when building solid brands online. We share the interviews on Twitter, Medium, Linkedin, YouTube, Spotify, and selected ones – with our mailing list.

You can be a guest in writing, in video format, or on our podcast. We offer three options for our podcast series – one free and two paid options with additional services to engage your audience, and create authentic content for your brand. You can learn more about those options here.

Topics: Our audience consists of entrepreneurs, marketing professionals, and investors. We want to uncover your experience with naming and branding your business so that others can learn from it.

Duration: Up to 30 minutes for the free audio/video interviews, no limits for the written interviews.

Ideal Guests: Entrepreneurs, marketing, naming, branding, rebranding professionals, investors.

Typical Questions:

  1. Tell us a little bit about yourself? What did you do before you started your business?
  2. How was the idea for your business born?
  3. What does your company do? Who can benefit from it?
  4. How did you name your brand?
  5. What was the reasoning behind choosing the current name?
  6. What domain name did you choose for the business? What is your experience with it?
  7. What is your biggest challenge with this business? Have you overcome it and how?
  8. What advice would you give to someone looking to start a business when it comes to naming their brand?
  9. What are some trends, interesting news, dos and don’ts in your space?
  10. Depending on your area of expertise we can add specific questions to highlight what you are knowledgeable about and where you feel you can add value for our audience. You are welcome to suggest questions yourself too, please do that before booking a time for an interview.

Promotion: At the end of the interview, you are welcome to promote your business and services. Based on the type of interview you are doing we can include links in the post and tag your social media accounts.

Additional Podcast Services

For those of you looking to build a strong personal brand, and reengage with your audience we have a number of additional services.

Our podcast focuses on showcasing the unique stories and perspectives of entrepreneurs and business owners, providing valuable insights and inspiration for your followers. Our services go beyond the podcast episode, including additional content such as blog posts, newsletters, visual content, and audio snippets that can be shared on your social media and website.

We offer three distinct service options to choose from:

Wait and Be Great

Join our waitlist and be a guest for free on our podcast – Book for Free

Fast Track to Fame

Book your slot straight away and receive additional services to enhance your promotion efforts – Book for US$ 149.00

Complete Promotion Powerhouse

Get the full package and take your promotion efforts to the next level with all our services included – Book for US$ 499.00

For more detailed information you can check out this short presentation


Do you want to be a guest on our podcast? We have three options:

Wait and Be GreatFast Track to FamePromotion Powerhouse
Join our waitlist and be a guest for free on our podcast.*
*Subject to availability
Book your slot straight away and receive additional services to enhance your promotion efforts.Get the full package and take your promotion efforts to the next level with all our services included.
Book for free
Book US$ 149.00Book US$ 499.00