Hummingbirds is a female-founded startup that connects brands with local content creators (known as “hummingbirds”) to produce authentic, hyperlocal social media content that resonates within their communities. Creators enjoy exclusive perks, such as products, experiences, and services from the brands they showcase, fostering genuine connections and enhancing local engagement.
In October 2024, Hummingbirds secured $5.4 million in seed funding, bringing the total amount raised to $10 million. The company plans to use this funding to expand into 20 more cities by 2025.
When [brands] think about driving in-store behavior to these retailers, they need a new marketing tool, and that’s where Hummingbirds has really found that we can help those brands move quickly and build that brand awareness, build a loyal following, actually bring them customers who go back to the store and buy their product over and over.
co-founder Charise Flynn in an interview for TechCrunch
In addition to the funding, the company appears to have upgraded its original theHummingbirds.co domain to the Exact Brand Match (EBM) domain, Hummingbirds.com.
Startups often use domains with additional words or alternative extensions when their EBM domain is unavailable or due to budget constraints. By securing Hummingbirds.com, the company mitigates the risk of traffic and email loss and avoids potential user confusion.
Dictionary-word .com domains are powerful assets that boost brand visibility and credibility, strengthening global market presence.
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