SB RSSDomain names are digital assets and similar to many intangible assets are hard to value for many business owners. Michael Cyger, Founder of DomainSherpa & Publisher of DNAcademy, made a great analysis of CARS.COM’s IPO, which gives insights to the valuation of the domain name. Here are some extracts. As part of any IPO, a newly traded public […]
Discover why choosing the right domain name is essential for your business, how it serves as a strategic asset, enhances brand recognition, credibility, and long-term growth.
A thriving domain is like a piece of digital real estate. Here is a typical path a domain name will take during its “life-cycle”.
What is Brand equity by definition? Why does it matter?
Tatiana Bonneau shares her thoughts on the importance of domain names for startups.
Acquiring the most expensive domain names as the cheapest way to market your business online.
Deciding on a domain name is as much important as selecting your company name, it’s the most important decision you will make for your business.
Your desired .com domain name is taken. So what? Just add another word! Pick a fancy new extension! Put a dash? Anything can work, it doesn’t really matter, does it?
In this article, you will find some comments from entrepreneurs who have chosen to invest in a premium domain name for their business.
This document covers some questions you can ask yourself in order to determine whether or not a certain name is a good investment for your brand, as well as some potential risks and benefits you may be not aware of.
What is an Exact Brand Match domain? What effects would it have on your business? What risks do you take on by not owning yours? We’ve put together some tips on the topic.
To celebrate April Fools Day we have compiled a short list of the lies you hear most often about domain names.
