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Poly.AI, a platform that offers free, private, and unrestricted AI character chats, has rebranded to PolyBuzz.
As part of the rebrand, the company transitioned to the Exact Brand Match (EBM) domain Truvi.com.
As part of the rebrand, the company transitioned from GlenmarkLifeSciences.com to the more concise Alivus.com.
Adopting the Pinchin name provides a stronger, unified identity tied to the prestige and recognition of the parent company.
Bounteous operates on the Exact Brand Match (EBM) domain Bounteous.com, an intuitive choice for customers searching for the company online.
In March 2024, AnadoluJet transitioned into AJet, marking a significant milestone in its journey from a trademark of Turkish Airlines to an independent low-cost airline.
In early January 2025, HealthŌme, a pioneering genomics-based precision health management company, rebranded to Kadance.
The company has also transitioned from goHomePort.com to the shorter domain name, Outrig.com.
Let’s take a closer look at why InsurTech companies rebrand and some examples of those who have done it successfully.
For its new identity, Opoura secured the shorter Exact Brand Match (EBM) domain Opoura.com.
As part of the rebrand, the company secured the Exact Brand Match (EBM) domain PointWild.com.