Rebrands

Celebration.com: The New Identity for Celebration Wishes

Celebration.com is a comprehensive event planning platform designed to help users organise, manage, and share life’s special moments.

Doormat Rebrands to Ownright, Backed by $4.5M CAD and a New Domain Ownright.com

In March 2025, Doormat, a Canada-based law service company for real estate transactions, rebranded to Ownright.

Why do Proptech Companies Rebrand? Lessons from 13 Successful Cases

Let’s explore why proptech companies rebrand and look at some successful examples.

From AtlanticRestorationCT.com to Houzpital.com: A Smart Move That Expands Horizons

Investing in the shorter, more distinctive EBM domain Houzpital.com eliminates the geographic restriction and gains a more flexible, scalable, and globally recognisable brand identity with a broader service scope.  

Binks.com: The Next Chapter for Carlisle Fluid Technologies’ Brand Evolution

Carlisle Fluid Technologies has rebranded to Binks, adopting a name with deep industry roots and strong market recognition.

ShippingTree Rebrands to Kase, Secures Kase.com

ShippingTree, a leading provider of direct-to-consumer, retail, and omnichannel order fulfillment services, has rebranded to Kase.

From SparkCognition to Avathon: A Shorter Name for a Stronger AI Future

The company has moved from SparkCognition.com to Avathon.com, a strategic shift that strengthens its digital presence.

From BotGuard to Blackwall.com: A Bold Rebrand, a Strategic-Grade Domain, and €45M to Scale

Cybersecurity firm BotGuard has officially rebranded to Blackwall, a name that embodies strength, protection, and a relentless commitment to securing digital infrastructure. Alongside this transformation, the company has secured €45 million in Series B funding led by Dawn Capital, with participation from MMC. As part of its evolution, Blackwall has invested in the Exact Brand […]

Lumen Orbit Rebrands to Starcloud with Starcloud.com, Secures $10M to Build Large-Scale Data Centers in Space

Starcloud secured the Exact Brand Match (EBM) domain Starcloud.com for its new identity.

Meghan Markle Rebrands American Riviera Orchard to As Ever, Securing AsEver.com

Meghan Markle has once again chosen a strong domain name by securing the Exact Brand Match (EBM) AsEver.com for her rebranded lifestyle venture.

Bnbfinder Rebrands to Savvy with Savvy.com, Unveils Real-Time Price Comparison Tool

Staying savvy starts with booking smarter – and now, finding Savvy is just as seamless.

Poly.AI Rebrands to PolyBuzz, Secures PolyBuzz.com and PolyBuzz.ai for a Stronger Brand Identity

Poly.AI, a platform that offers free, private, and unrestricted AI character chats, has rebranded to PolyBuzz.

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