Rebrands

Kiwibot Rebrands as Robot.com Signalling the Next Phase of Robotics Integration

In May 2025, Berkeley-based robotics company Kiwibot announced a major rebrand, adopting the domain and brand Robot.com.

NewHomesMate rebrands as Jome to redefine the homebuying experience

Founded in 2018 as Propertymate.ai, NewHomesMate launched in 2020 to help homebuyers search, compare, and purchase new-construction homes in the U.S. It pairs AI-powered matchmaking with expert guidance to streamline what can be a complex process. The Austin-based startup now operates in over a dozen cities, its service spans more than 90 percent of available new […]

Commerce.com Unifies BigCommerce, Feedonomics & Makeswift Under One Brand, Signalling a Full Pivot to AI‑Powered Agentic Commerce

BigCommerce, the well-established e-commerce platform, recently made a strategic move by securing the strategic domain name Commerce.com, transitioning to a unified parent brand called Commerce.

Amplus Solar Rebrands as Gentari to Drive the Next Phase of Clean Energy Growth Under a Unified Brand

Clean energy company Gentari has rebranded Amplus Solar, its Commercial & Industrial (C&I)-focused platform, under the Gentari name.

INKA Entworks Rebrands to DoveRunner, Signaling Growth and Market Expansion

As part of its rebrand, DoveRunner has secured the Exact Brand Match (EBM) domain name DoveRunner.com.

Complete Solaria Rebrands as SunPower and Establishes Full Brand Control with SunPower.com

Complete Solaria has announced it is rebranding to SunPower, following the acquisition of SunPower Corporation’s assets in 2024.

Sphere Fluidics Rebrands to Sphere Bio to Reflect Evolving Capabilities

As part of the rebrand, the company secured the Exact Brand Match (EBM) domain name SphereBio.com – a key step in supporting a seamless brand transition.

Guayakí Yerba Mate Rebrands to Yerba Madre, Launches New Identity on YerbaMadre.com

Guayakí Yerba Mate, a pioneer of regenerative yerba mate beverages in North America, has rebranded to Yerba Madre.

Posha Announces $8M Series A Months After Rebranding From Nymble

Posha, a food technology company developing an AI-powered kitchen robot, has raised $8 million in Series A funding.

Aktiia Raises $42 million, Rebrands to Hilo with Hilo.com

For its new identity, the company secured the Exact Brand Match (EBM) domain name Hilo.com.

GoTo: A Naming Strategy Rooted in User Familiarity

As the GoTo product line gained traction, the company rebranded in 2022 to GoTo, aligning its name with what customers already recognised and trusted.

Why do Legaltech Companies Rebrand? Lessons from 11 Successful Cases

Let’s explore why legaltech companies rebrand and look at some successful examples.

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