In May 2025, Berkeley-based robotics company Kiwibot announced a major rebrand, adopting the domain and brand Robot.com.
Founded in 2018 as Propertymate.ai, NewHomesMate launched in 2020 to help homebuyers search, compare, and purchase new-construction homes in the U.S. It pairs AI-powered matchmaking with expert guidance to streamline what can be a complex process. The Austin-based startup now operates in over a dozen cities, its service spans more than 90 percent of available new […]
BigCommerce, the well-established e-commerce platform, recently made a strategic move by securing the strategic domain name Commerce.com, transitioning to a unified parent brand called Commerce.
Clean energy company Gentari has rebranded Amplus Solar, its Commercial & Industrial (C&I)-focused platform, under the Gentari name.
As part of its rebrand, DoveRunner has secured the Exact Brand Match (EBM) domain name DoveRunner.com.
Complete Solaria has announced it is rebranding to SunPower, following the acquisition of SunPower Corporation’s assets in 2024.
As part of the rebrand, the company secured the Exact Brand Match (EBM) domain name SphereBio.com – a key step in supporting a seamless brand transition.
Guayakí Yerba Mate, a pioneer of regenerative yerba mate beverages in North America, has rebranded to Yerba Madre.
Posha, a food technology company developing an AI-powered kitchen robot, has raised $8 million in Series A funding.
For its new identity, the company secured the Exact Brand Match (EBM) domain name Hilo.com.
As the GoTo product line gained traction, the company rebranded in 2022 to GoTo, aligning its name with what customers already recognised and trusted.
Let’s explore why legaltech companies rebrand and look at some successful examples.
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